Vorträge

Vorträge (Full Paper)
Vorträge (Abstracts & Poster)

Ninova-Solovykh, N., Wahl, I., & Einwiller, S. (2024). Consumers' responses to public company-directed activism: An experimental comparison of insider and outsider activism. Paper presented at the 25th EUPRERA Congress, September 11-14, Bucharest, Romania.
Hagelstein, J., Wahl, I., Stranzl, J., Einwiller, S., & Ruppel, C. (2024). Communicating appreciation in the workplace: First insights from an employee survey on sources and reasons of appreciation. Paper presented at the 25th EUPRERA Congress, September 11-14, Bucharest, Romania.
Wang, Y., Einwiller, S., & Laufer, D, (2024). Employee perceptions of crisis spillover risk: The role of crisis severity and corporate response strategies. Paper presented at the 25th EUPRERA Congress, September 11-14, Bucharest, Romania.

Mavi, S. R., & Einwiller, S. (2023). Communicating about controversial issues – The case of halal offerings in the food retail and banking sectors in Germany and Austria. Paper presented at the 24th EUPRERA Annual Congress, September 20-23, Prague, Czech Republic.
Ninova-Solovykh, N., Wahl, I., & Einwiller, S. (2023). A situational perspective on employee activism: Examining the role of symmetrical internal communication. Paper presented at the 24th EUPRERA Annual Congress, September 20-23, Prague, Czech Republic.
Wahl, I., Siegel, M., & Einwiller, S. (2023). What is published about employee communication regarding LGBT+: A scoping review of quantitative research. Paper presented at the 24th EUPRERA Annual Congress, September 20-23, Prague, Czech Republic.
Wahl, I., & Einwiller, S. (2023). Fostering employees' organizational identification and organizational citizenship behavior in a diverse workforce. Paper presented at the 73rd Annual Conference of the International Communication Association (ICA), May 25-29, Toronto, Canada.
Seiffert-Brockmann, J., Einwiller, S., Stürmer, L., Russmann, U., & Reiter, G. (2023). Role-conflicts in communication practice in times of blurring boundaries between public relations, advertising and journalism. Paper presented at the 73rd Annual Conference of the International Communication Association (ICA), May 25-29, Toronto, Canada. (received Best Faculty Paper Award of the PR Division)
Mavi, S. R., Einwiller, S., & Wahl, I. (2023). Communicating about halal products to non-Muslim consumers – The role of fit and scepticism. Paper presented at the 27th International Corporate and Marketing Communication Conference, April 3-4, Cranfield, UK. (received Best Paper Award)
Wahl, I., Siegel, M., & Einwiller, S. (2023). What is known about employee communication regarding LGBT+: A scoping review. Paper presented at the 27th International Corporate and Marketing Communication Conference, April 3-4, Cranfield, UK.

Laufer, D., Einwiller, S., & Neureiter, A. (2022). All the news that is fit to print? Reporting on a victim's character during a crisis. Paper presented at the 23rd EUPRERA Annual Congress, September 21-23, Vienna, Austria.
Stranzl, J., Ruppel, C., & Einwiller, S. (2022). Staying emotionally connected while being physically apart – What new remote workers need to stay committed to their organization and what internal communication can contribute. Paper presented at the 23rd EUPRERA Annual Congress, September 21-23, Vienna, Austria.
Wahl, I., Wolfgruber, D., & Einwiller, S. (2022). Mitigating employees' stress perception through informational and relational communication in an increasingly virtual work environment. Paper presented at the 23rd EUPRERA Annual Congress, September 21-23, Vienna, Austria.
Stürmer, L., & Einwiller, S. (2022). Is this advertising or not, and do I care? Perceptions of and opinions about hybrid forms of content. Paper presented at the 23rd EUPRERA Annual Congress, September 21-23, Vienna, Austria.
Wolfgruber, D., & Einwiller, S. (2022). Perceived inclusion at the workplace and the propensity to stand one’s ground in conflict situations. Paper presented at the 72nd Annual Conference of the International Communication Association (ICA), 26-30 May, Paris, France.

Ninova-Solovykh, N., & Einwiller, S. (2021). Employee activism – When employees speak out publicly against their employer. Paper presented at the 22nd EUPRERA Congress, October 7-9, Pamplona, Spain.
Ruppel, C., Stranzl, J., & Einwiller, S. (2021). Employees' personal crisis within an organizational crisis: When a lack of transparency and support causes job frustration and disengagement. Paper presented at the 22nd EUPRERA Congress, October 7-9, Pamplona, Spain. (received Emerald Professional Impact Award)
Wolfgruber, D., Einwiller, S., Born, M. (2021). Diversity, inclusion, and communication: The role of internal communication in creating an inclusive work environment. Paper presented at the 22nd EUPRERA Congress, October 7-9, Pamplona, Spain.
Weitzl, W., Hutzinger, C., & Einwiller, S. (2021). Customer dissatisfaction as an antecedent of online complainants’ NWOM: The role of customer-brand relationships and prior failures. Paper presented at the 25th International Conference on Corporate and Marketing Communications (CMC2020+1), April 14-16, Granada, Spain. (received Best Working Paper Award)

Einwiller, S., Seiffert-Brockmann, J., Ninova, N., & Wolfgruber, D. (2019). Does topic-based strategic communication management foster employee work engagement? 21st Annual Congress of the European Public Relations Education and Research Association (Euprera), 26-28 September, Zagreb, Croatia.
Weitzl, W., Hutzinger, C., & Einwiller, S. (2019). How can firms stop negative word-of-mouth? A typology of online complainants. 2019 AMS World Marketing Congress, July 9-12, Edinburgh, Great Britain.
Einwiller, S., & Kim, S. (2019). How organizations exercise their responsibility to prevent harmful online communication. Paper presented at the Conference of the International Association of Media and Communication Research (IAMCR 2019), July 7-11, Madrid, Spain.
Weitzl, W., Hutzinger, C., & Einwiller, S. (2019). The dark side of customer-brand relationships: Revenge following customer satisfaction. 48th EMAC Annual Conference, May 28-31, Hamburg, Germany.
Seiffert-Brockmann, J., Einwiller, S., & Wolfgruber, D. (2019). Agile content management. Paper presented at the 69th Annual Conference of the International Communication Association (ICA), May 23-29, Washington D.C., USA.
Weitzl, W., Hutzinger, C., Einwiller, S., & Grohs, R. (2019). The Evolution of Online Complainants’ Desires. Paper presented at the 2019 Winter American Marketing Association (AMA) Conference, Feb. 22-24, Austin, TX. (Best Paper in the category "Complexity of Firm–Customer Relationship")

Weitzl, W., Hutzinger, C., & Einwiller, S. (2018). How (un-)committed customers cope with (non-)economic service failures and online recovery attempts. Symposium for Language in Webcare - Interdisciplinary Perspectives, November 22-23, Ghent, Belgium.
Weitzl, W., & Einwiller, S. (2018). Intervening failure attribution perceptions and NWOM with online service recovery actions. Academy of Marketing Science World Marketing Congress (AMSWMC21), June, 27-29, Porto, Portugal.
Weitzl, W, Hutzinger, C., Güntürkün, B.-P., & Einwiller, S. (2018). When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge. SERVSIG 2018, June 14-16, Paris, France.
Gruber, M., Mayer, C., & Einwiller, S. (2018). Participation in online firestorms. Adapting the situational theory of problem solving to the online sphere. Paper presented at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic.
Weitzl, W., Einwiller, S., & Seiffert-Brockmann, J. (2018). When can sponsorship disclosures lead consumers to resist covert persuasion online? Paper presented at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic.
Mayrhofer, M., Matthes, J., Naderer, B., & Einwiller, S. (2018). The impact of alcohol brand appearances on Facebook on purchase intention. Paper presented at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic.

Weitzl, W., & Einwiller, S. (2017). Investigating the outcomes of (un-)desired online service recovery actions. 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), September 7-8, London, Great Britain.
Weitzl, W. & Einwiller S. (2017). Investigating online complainants' reactions to (un)desired webcare responses. Paper presented at the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), September 7-8, London, UK.
Weitzl, W. & Einwiller S. (2017). A cross-country analysis of consumer online badmouthing. Paper presented at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.Ruppel, C. & Einwiller, S. (2017). Identifiers’ and disidentifiers’ reactions to corporate misconduct – The role of emotions as mediators. Paper presented at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.
Einwiller, S. (2017) To do good in the name of the employer. Paper presented at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.
Weitzl, W., & Einwiller, S. (2017). When service recovery actions backfire. Paper presented at the 2017 Winter American Marketing Association (AMA) Conference, Feb. 17-19, Orlando, FL.
Weitzl, W., & Einwiller, S. (2017). When online service recovery actions backfire. Paper presented at the 2017 Winter American Marketing Association (AMA) Conference, Feb. 17-19, Orlando, FL.

Weitzl, W., Wolfsteiner, E., Wagner, U., & Einwiller, S. (2016). My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence. Presented at the Global Marketing Conference, 2016, July 21-24, Hong Kong.
Einwiller, S., & Carroll, C.E. (2016). How balanced is CSR reporting? An intercultural comparison of negative disclosures. Paper presented at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.
Einwiller, S., Himmelreich, S., & Viererbl, B. (2016). The role of user-generated criticism in mainstream media coverage: How journalists cover online firestorms. Paper presented at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.
Weitzl, W., Einwiller, S., Beldad, A.D., & Zniva, R. (2016). Creating consumer-based brand equity with brand communication on Facebook. Paper presented at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.
Ngai, C., & Einwiller, S. (2016). Relationship building on Sina Weibo: Exploring cultural influence on Chinese and German companies' communication practices. Paper presented at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.

Einwiller, S., & Korn, C. (2015). Employees' reactions to inquiries of outsiders in the event of negative media coverage – The roles of organizational identification and internal corporate communication. Paper presented at the 65th Annual Conference of the International Communication Association (ICA), May 21-25, San Juan, Puerto Rico.

Einwiller, S., & Korn, C. (2014). The Effects of favorable media coverage about an organization on its employees. Paper presented at the Preconference of the ICA Organizational Communication Division, May 22, Seattle, WA.

Ruppel, C., & Einwiller, S. (2013). Beware of attacks on consumer-company identification. Paper presented at the 2nd International CSR Communication Conference, September 18-20, Aarhus, Denmark.
Carroll, C. E., & Einwiller, S. (2013). Disclosure alignment and transparency signaling in CSR reports. Paper presented at the 2nd International CSR Communication Conference, September 18-20, Aarhus, Denmark.
Einwiller, S., & Schnauber, A. (2013). The influence of international reporting standards on CSR reporting. Paper presented at the 63rd Annual Conference of the International Communication Association (ICA), June 17-21, London, Great Britain.
Schultz, C., & Einwiller, S. (2013). The role of reputation to engender support for nonprofit organizations. Paper presented at the 63rd Annual Conference of the International Communication Association (ICA), June 17-21, London, Great Britain.

Landmeier, C., & Einwiller, S. (2011). Media coverage about organizations in critical situations – Analyzing the impact on employees. Paper presented at the 2nd International Conference on Crisis Communication at the Beginning of the 21st Century, October 6-8, Aarhus, Denmark.

Römmele, A., & Einwiller. S (2010). Citizen leaders and party laggards: Social media in the 2009 German Federal Election. Paper presented at the Annual Meeting of the American Political Science Association, September 1-5, Washington, DC.
Einwiller, S., & Römmele, A. (2010). The role of the company leader in communicating and accepting responsibility during a crisis. Paper presented at the EUPRERA Congress 2010, September 23-24, Jyväskylä, Finland.

Einwiller, S., Liehr-Gobbers, K., Renner, M., & Wänke, M. (2008). The role of reputation to engender trust in the pharmaceutical industry. Paper presented at the 37th Conference of the European Marketing Academy (EMAC), May 27-30, Brighton, Great Britain.

Einwiller, S., & Kamins, M. A. (2007). The impact of identification on the effectiveness of refutation as a counter-rumor strategy. Paper presented at the Annual Conference of the Academy of Marketing Science (AMS), May 23-26, Coral Gables, FL.
Einwiller, S., & Johar, G. (2007). Preventing damage from accusations – The case of Walmart. Paper presented at the 36th Conference of the European Marketing Academy (EMAC), May 22-25, Reykjavik, Iceland.

Westhues, M., & Einwiller, S. (2004). Corporate foundations and corporate reputation – How corporate foundations can contribute to corporate social responsibility communication. Paper presented at the 8th International Research Conference on Corporate Reputation, Identity, and Competitiveness, May 20-23, 2004, Fort Lauderdale, FL.

Einwiller, S., Ingenhoff, D., & Schmid, B. (2003). A model of trust and reputation in electronic commerce. Paper presented at the 32nd European Marketing Association Conference (EMAC), May 20-23, Glasgow.
Prykop, C., Einwiller, S., & Ingenhoff, D. (2003). Applying issues management to meet the challenges of corporate brand management – An empirical investigation in Europe. Paper presented at the Annual Conference of the Academy of Marketing Science, May 28-31, Wyndham Washington, DC.

Einwiller, S. (2001): The significance of reputation and brand for creating trust in the different stages of a relationship between an online vendor and its customers. Paper presented at the 8th Research Symposium on Emerging Electronic Markets (RSEEM2001), September 16-18, Maastricht, NL.
Einwiller, S. (2001). Trust in mobile electronic commerce – Special aspects and possible actions. Paper presented at the 4th International Conference on Telekommunications and Information Markets (COTIM 2001), July 18-20, Karlsruhe, Germany.
Einwiller, S. & Will, M. (2001). The role of reputation to engender trust in electronic markets. Paper presented at the 5th International Conference on Corporate Reputation, Identity, and Competitiveness, May 17-19, Paris, France.

Einwiller, S., Geissler, U., & Will, M. (2000). Engendering trust in Internet businesses using elements of corporate branding. In H. Michael Chung (Ed.), Proceedings of the 2000 Americas Conference on Information Systems (AMCIS 2000) (pp. 733-739). August 10-13, 2000, Long Beach, CA.
Geissler, U., & Einwiller, S. (2000). Branding cyberpreneurs - Challenges for communications management in the 21st Century. In T.J. Boyle, B. Hinrichs, & K. Klenke (Eds.), Proceedings of the 18th AoM / IAoM Annual Conference (pp. 39-46). Chesapeake, Virginia: Maximilian Press.
Porak, V., Geissler, U., & Einwiller, S. (2000). Corporate media - An approach for corporate community management. In H. R. Hansen, M. Bichler, H. Mahrer (Eds.), Proceedings of the 8th European Conference of Information Systems (ECIS 2000) (pp. 771-778).

Wang, Y., Einwiller, S., & Laufer, D, (2024). Employee perceptions of crisis spillover risk: The role of crisis relevance, severity, and corporate response strategies. European Communication Conference (ECREA), September 24-27, Ljubljana, Slovenia.
Hagelstein, J., Wahl, I., Stranzl, J., & Einwiller, S. (2024). Importance, occurrence, and effects of appreciation in the workplace: First insights from an employee survey. In S. Einwiller, & I. Wahl (Eds.), 28th International Conference on Corporate and Marketing Communications Conference Proceedings Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment (pp. 108-112). Vienna: Self-publishing.
Ninova-Solovykh, N., Wahl, I., & Einwiller, S. (2024). Consumers' responses to public company-directed activism: An experimental comparison of insider and outsider activism. In S. Einwiller, & I. Wahl (Eds.), 28th International Conference on Corporate and Marketing Communications Conference Proceedings Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment (pp. 133-137). Vienna: Self-publishing.
Tkalac Verčič, A., Einwiller, S., Tench, R., & Verčič, D. (2024). Constructing a new scale for measuring employee acceptance of digital communication technologies in the workplace. In S. Einwiller, & I. Wahl (Eds.), 28th International Conference on Corporate and Marketing Communications Conference Proceedings Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment (pp. 104-107). Vienna: Self-publishing.
Wahl, I., Stibor, R., Einwiller, S., Hagelstein, J., & Siegel, M. (2024). Associations between workplace LGB+ disclosure and discrimination, organizational LGB+ climate, job satisfaction, and mental health: A meta-analysis. In S. Einwiller, & I. Wahl (Eds.), 28th International Conference on Corporate and Marketing Communications Conference Proceedings Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment (pp. 123-128). Vienna: Self-publishing.

Ninova-Solovykh, N., Wahl, I., & Einwiller, S. (2023). A situational perspective on employee activism: Examining the role of symmetrical internal communication. Paper presented at the 24th EUPRERA Annual Congress, September 20-23, Prague, Czech Republic.
Einwiller, S., & Wolfgruber, D. (2023). Criticism on DEI-related corporate social media postings and how companies handle it. Paper presented at the Bledcom, June 30-July 1, Bled, Slovenia.
Einwiller, S. (2023). Ethische Herausforderungen im Content Marketing. Paper presented at the IU-Fachtagung Content Marketing 2.0, June 14, Munich, Germany.

Seiffert-Brockmann, J., Rußmann, U., Einwiller, S., Reiter, G., Stürmer, L., & Kresser, S. (2022). Towards a typology of conflict. Blurring boundaries between PR, advertising and journalism: Ethical challenges for PR practitioners and possible solutions. Paper presented at the European Communication Conference (ECREA), October 19-22, Aarhus, Denmark.
Rußmann, U., Einwiller, S., Seiffert-Brockmann, J., Reiter, G., Stürmer, L., & Kresser, S. (2022). Journalism in times of blurring boundaries between journalism, PR and marketing. Paper presented at the European Communication Conference (ECREA), October 19-22, Aarhus, Denmark.
Wolfgruber, D., & Einwiller, S. (2022). "Wer braucht schon Diversity und Inclusion?" Eine Studie zum Umgang von Unternehmen mit interner Kritik an D&I-Maßnahmen. (Who needs diversity and inclusion? A study on the handling of internal criticism on D&I measures). Presentation at the EUKO 22, October 6-8, Hamburg, Germany.
Stranzl, J., & Einwiller, S. (2022). Role perceptions and challenges of internal communication practitioners in facilitating the shift toward a more flexible work environment. Paper presented at the Bledcom, July 1-2, Bled, Slovenia.
Einwiller, S., & Stürmer, L. (2022). Blurring boundaries between advertising, journalism and public relations – challenges and conflicts. Paper presented at the 26th International Conference on Corporate and Marketing Communications, April 18-20, Nicosia, Cyprus.

Einwiller, S., & Ruppel, C. (2021). Native advertising: News media's trust dilemma. 8th European Communication Conference (ECREA), September 6-9, Braga, Portugal (online).
Weitzl, W., Hutzinger, C., & Einwiller, S. (2021). Brand (un-)attached complainants' thoughts and feelings during the co-created online recovery process. ABC Regional Conference: Europe, Africa and Middle East, August 26-28, Vienna, Austria (online).
Holosová, K., Hong, S., Ruppel, C., & Einwiller, S. (2021). Remote working during the COVID-19 crisis: The impact of communication and support on employees' perception of social isolation, their perceived productivity and their work satisfaction. Bledcom, July 2-3, Bled, Slovenia. (online)

Weitzl, W., Hutzinger, C., & Einwiller, S. (2020). How can firms stop negative word-of-mouth? A typology of online complainants: An Abstract. In F. Pantoja, S. Wu & N. Krey (Eds.), Enlightened marketing in challenging times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 81-82). Cham: Springer.
Wolfgruber, D., & Einwiller, S. (2020). Diversity and inclusion in corporate codes of ethics of large companies. Conference on Intercultural Aspects in CSR Communication, November 20-21, Vienna, Austria.

Einwiller, S., Weitzl, W., Stürmer, L., & Laufer, D. (2019). Consumers' perceptions and reactions to content marketing. Australian New Zealand Marketing Academy Conference (ANZMAC 2019), Dec. 2-4, Wellington, New Zealand.
Einwiller, S., Weitzl, W., & Stürmer, L. (2019). Perceptions of content marketing. An exploratory study. Conference of the German Communication Association (DGPuK) Advertising Communication Division and Media Education Division, Nov. 27-29, Vienna, Austria.
Einwiller, S., Ninova-Solovykh, N., Weitzl, W., & Seiffert-Brockmann, J. (2019). Content Marketing – Kommunikationspraxis mit inhärentem Interessenkonflikt? DGPuK Fachgruppentagung PR/Organisationskommunikation, Oct. 31-Nov. 2, Münster, Germany.
Einwiller, S., Weitzl, W., & Seiffert-Brockmann, J. (2019). Effectiveness of Native Advertisement Content. 24th International Conference on Corporate and Marketing Communications, April 29-30, Tel Aviv, Israel.
Einwiller, S., Seiffert-Brockmann, J., & Weitzl, W. (2019). (Un-)Verantwortliche Werbung? Reaktion von RezipientInnen auf Sponsorship-Disclosures und Native Advertising Inhalte. Kommunikationswissenschaftliche Tage, April 25-27, Vienna, Austria.

Wolfgruber, D., & Einwiller, S. (2018). The ethical borderline? An intercultural comparison of codes of conduct / ethics. Presented at the 7th European Communication Conference, ECREA 2018, Oct. 31-Nov. 3, Lugano, Switzerland.
Opitz, M., & Einwiller, S. (2018). 'That's (not) my business': Examining behavior, interactions and implications of consumer brand advocates and brand adversaries in Social Media. Presented at the Association for Consumer Research Annual Conference 2018, October 11-14, Dallas, TX.
Seiffert-Brockmann, J., Einwiller, S., & Ruppel, C. (2018). Critical coverage: The impact of responsibility attribution on attitude, (dis)identification and trust. Paper presented at Bledcom 2018, July 5-7, Bled, Slovenia.

Mayrhofer, M., Einwiller, S., & Matthes, J. (2017). Advertising on Facebook: A boost of popularity or skepticism? Presented at the 2017 Conference on Digital, Mobile Marketing, and Social Media Analytics, December 8-9, New York, USA.
Einwiller, S., Weitzl, W., & Seiffert-Brockmann, J. (2017). Die Wirkung von Disclaimern und Persuasion Knowledge auf die Rezeption von Native Advertising. Jahrestagung der DGPuK, November 23-25, Wien, Österreich.
Hung-Baesecke, F., Chen, R., Einwiller, S. & Cheng, Y. (2017). Leadership in CSR and employee supportive behavior. Presented at the 4th International CSR Communication Conference CSRCOM, September 21-23, Vienna, Austria.
Einwiller, S., Ruppel, C., & Strasser, C. (2017). CSR effects on the company – The case of ÖBB’s activities for refugees. Presented at the 4th International CSR Communication Conference CSRCOM, September 21-23, Vienna, Austria.
Einwiller, S., & Kim, S. (2017). Curbing harmful online communication –A social responsibility of online platform operators. Presented at Bledcom, Juni 30 - July 1, Bled, Slovenia.
Weitzl, W., & Einwiller, S. (2017). Reconsidering the Boomerang Effect: When good eWOM truly hurts and bad eWOM really sells. Presented at the 22nd International Conference on Corporate and Marketing Communications: Challenges of Marketing Communications in a Globalized World, May 4-5, Zaragoza, Spain.

Ruppel, C., & Einwiller, S. (2016). Do identified and disidentified consumers feel differently compared to non-identified consumers, and hence act differently toward corporate misconduct? Presented at the Association for Consumer Research Conference 2016, Oct 27-30, Berlin, Germany.
Einwiller, S., & Weitzl, W. (2016). Effectiveness of responding to online complaints. Presented at the 21st International Conference on Corporate and Marketing Communication, April 7-8, London, UK.
Einwiller, S., & Ngai, C. (2016). How Chinese and German companies communicate on Sina Weibo. Presented at the 21st International Conference on Corporate and Marketing Communication, April 7-8, London, UK.
Viererbl, B., Einwiller, S., & Himmelreich, S. (2016). "Stürmische Zeiten" – Eine Inhaltsanalyse der Medienberichterstattung über Shitstorms in deutschsprachigen Print- und Onlinemedien. Presented at 61. Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuk), March 30-April 1, Leipzig, Germany.
Einwiller, S., Ruppel, C., Laufer, D., & Garrett, T. (2016). Who Shall Speak in a Crisis? The Role of Spokesperson Nationality. Presented at the International Public Relations Research Conference, 4-8 March, Miami, Florida.
Einwiller, S., Lis, B., & Sen. S. (2016). Sensitivity of CSR-based identification in the event of negative publicity. Presented at the Winter Conference of the Society for Consumer Psychology (SCP), Feb. 26-27, St. Pete Beach, Florida.

Einwiller, S., & Korn, C. (2015). The role of the media for internal corporate communication. Presented at Bledcom, July 3-4, Bled, Slovenia.
Einwiller, S., & Carroll, C. E. (2015). (In)transparency in CSR reporting? Presented at the 3rd CSRCom Conference, September 17-19, Ljubljana, Slovenia.

Einwiller, S., & Laufer, D. (2014). Wining the crisis by winning observers over. Presented at the 9th International Conference Corporate Identity / Associations Research Group, September 5-7, 2014, Amsterdam, The Netherlands.
Einwiller, S., & Steilen, S. (2014). Complaints in social media – Intercultural differences in complaining and complaint management. Presented at Bledcom, July 4-5, Bled, Slovenia.
Himmelreich, S., & Einwiller, S. (2014). Criticizing companies on Facebook – A qualitative study on motives and situational factors for negative electronic word-of-mouth in online social networks. Presented at Bledcom, July 4-5, Bled, Slovenia.
Einwiller, S., & Ngai, C. (2014). A comparative study of Chinese and German automobile companies on Chinese social media. Presented at the 13th CCI Conference on Corporate Communication, June 3-6, Hongkong.
Himmelreich, S., & Einwiller, S. (2014). When the online firestorm goes mainstream – A content analysis of print and online news media. Presented at the 19th International Conference on Corporate and Marketing Communications (CMC), April 3-4, Milan, Italy.

Steilen, S., & Einwiller, S. (2013). Beschwerdemanagement im Social Web. Ein Vergleich US-amerikanischer und deutscher Großunternehmen (Complaint management in social media. A comparative analysis of US and German corporations). Presented at the 20th Annual Conference of the Fachgruppe PR/Organisationskommunikation der DGPuK, October 31-November 2, Wolfsburg, Germany.
Lis, B., & Einwiller, S. (2013). When bad CSR happens to ‘good’ companies. The moderating role of identification. In S. Botti & A. Labroo (Eds.), NA - Advances in Consumer Research Volume 41 (07-A). Duluth, MN: Association for Consumer Research.
Roessing, T., & Einwiller, S. (2013). Wikipedia's portrayals of large corporations - An analysis of corporate reputation dimensions in the English and German version of Wikipedia. Presented at the 17th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, June 5-7, Barcelona, Spain.
Einwiller, S., & Steilen, S. (2013). How companies handle complaints in social media. Presented at the 12th CCI Conference on Corporate Communication, June 4-7, New York, NY.

Crecelius. I., Einwiller, S., & Himmelreich, S. (2012). Complaint management in social media. How companies deal with critical comments on Facebook. Presented at the 4th European Communication Conference, October 24-27, Istanbul, Turkey.
Einwiller, S., & Schnauber, A. (2012). Comparing corporate responsibility reporting in the US and Germany – Is it converging? Presented at the 16th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, May 30-June 1, Milan, Italy.

Einwiller, S., & Vogt, D. (2011). Berichterstattung über Nachhaltigkeit – Ein internationaler Vergleich zwischen deutschen und US-amerikanischen Unternehmen (Reporting on sustainability – A comparison of German and US corporations). Presented at the Jahrestagung der Fachgruppe PR/Organisationskommunikation der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft (DGPuK), November 3-5, Fribourg, Switzerland.
Ruppel, C., & Einwiller, S. (2011). Trust in financial investments: Who or what really counts. In R. Ahluwalia, T. L. Chartrand & R. K. Ratner (Eds.), NA - Advances in Consumer Research Volume 39 (pp. 899-900). Duluth, MN: Association for Consumer Research.
Einwiller, S., & Ruppel, C. (2011). Trust in financial investments. Presented at the 16th International Conference on Corporate and Marketing Communications (CMC), April 27-29, Athens, Greece.
Schultz, C., Einwiller, S., & Ciucci, R. (2011). Defining and measuring reputation in the non-profit sector. Presented at the 15th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, May 18-21, New Orleans, LA.
Einwiller, S., & Reichmann, A. (2011). To be social or ecological? Taking a differentiated look at the effects of corporate social responsibility. Presented at the 1st International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR): Mapping and Expanding the Scope of Corporate Marketing, February 15-16, Zurich, Switzerland.

Einwiller, S., & Römmele, A. (2009). The CEO of hearts - Investigating the effects of CEO communication during a crisis. Presented 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, May 28-30, Amsterdam, The Netherlands.

Einwiller, S., & Johar, G. (2008). Consumer resistance in case of negative publicity - Analyzing the effects of inoculation. Presented at the 1st International Conference on Consumption and Consumer Resistance, November 28, Paris, France.
Einwiller, S., Ingenhoff, D., Winistörfer, N, & Sommer, K. (2008). Business news coverage in Switzerland – Comparing the news programs in public and private TV and radio. Presented at the 2nd European Communication Conference of the European Communication Research and Education Association (ECREA), November 25-28, Barcelona, Spain.
Einwiller, S. (2008). Business news and corporate reputation – The role of media dependency. Presented at the 12th International Conference on Reputation, Brand, Identity & Competitiveness, May 29-June 1, Beijing, China.
Einwiller, S., & Boenigk, M. (2008). How medium-sized enterprises manage their communication. Findings from Switzerland. Presented at the 13th International Conference on Corporate and Marketing Communications (CMC), April 24-26, Olimia, Slowenia. (awarded as best working paper).
Einwiller, S., Ingenhoff, D., Sommer, K., & Wiegand, G. (2008). Wirtschaftsberichterstattung in den Schweizer TV- und Radio-Nachrichten – Eine vergleichende Analyse (Business news coverage in Swiss TV and radio news – A comparative analysis). Presented at the Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), April 30-May 3, Lugano, Schweiz.

Einwiller, S., & Winistörfer, N. (2007). Communication management in small and medium-sized enterprises. Presented at the 11th International Conference on Reputation, Brand, Identity & Competitiveness, May 31-June 3, Oslo, Norway.
Liehr-Gobbers, K., Storck, C., Einwiller, S., & Renner, M. (2007). Measuring the interrelationship between reputation, trust and behavioral intentions in the pharmaceutical industry – A multi-stakeholder approach. Presented at the 11th International Conference on Reputation, Brand, Identity & Competitiveness, May 31-June 3, Oslo, Norway.
Boenigk, M., & Einwiller, S. (2007). Kommunikation in kleinen und mittleren Schweizer Unternehmungen: Leistungsfähigkeit und Entwicklungspotentiale (Communication in small and medium sized Swiss companies: Performance and development potential). Presented at the Jahrestagung der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM), March 30-31, St. Gallen, Switzerland.

Einwiller S., Wänke, M., Herrmann, A., & Samuchowiec, J. (2006). Attributional processes in the case of product failures – The role of the corporate brand as buffer. In C. Pechmann & L. Price (Eds.), NA - Advances in Consumer Research Volume 33 (pp. 270-271). Duluth, MN: Association for Consumer Research.
Einwiller S., Rossberg N., Ingenhoff D., & Prykop C. (2004). Der Wirkungszusammenhang zwischen Unternehmenswerten und Erfolg (The relationship between corporate values and success). Poster session presented at the 44. Kongress der Deutschen Gesellschaft für Psychologie (DGPS), Sept. 26-30, Göttingen.
Rossberg N., Einwiller S., Prykop C., & Ingenhoff D. (2004). Entwicklung und Validierung eines Instruments zur Messung von Unternehmenswerten (Development and validation of a measurement instrument for corporate values). Presented at the 44. Kongress der Deutschen Gesellschaft für Psychologie (DGPS), Sept. 26-30, Göttingen.
Einwiller, S., & Korn, K. (2004). Integrating media and stakeholder audits on corporate reputation. Presented at the 54th Annual Conference of the International Communication Association (ICA), May 27-31, New Orleans, LA.
Einwiller, S., Prykop, C., & Ingenhoff, D. (2003). Issues management and corporate branding: Combining two concepts to enhance corporate reputation. Presented at the 8th International Conference on Corporate and Marketing Communications (CMC), April 29-30, London. (awarded as best working paper)
Ingenhoff, D., & Einwiller, S. (2002). Meeting the challenges for integrated corporate communications: The role of internal knowledge. Presented at the 6th International Conference on Corporate Reputation, Identity, and Competitiveness, May 23-25, 2002, Boston, MA.
Ingenhoff, D., & Einwiller, S. (2002). The role of knowledge management for integrated corporate communications. Presented at the 7th International Conference on Corporate and Marketing Communications (CMC), April 29-30, 2002, Antwerp, Belgium.
Einwiller, S., & Will, M (2001). Corporate branding – Why an integrated approach. Presented at the 6th International Conference on Corporate and Marketing Communications (CMC), April 23-24, 2001, Belfast, UK.
Einwiller, S., Erb, H.-P., & Bohner, G. (1997). Schlussfolgerungsprozesse und die Wirkung zweiseitiger Persuasion (Inference processes and the effects of two-sided persuasion). Presented at the 6. Tagung der Fachgruppe Sozialpsychologie der Deutschen Gesellschaft für Psychologie, June 20-22, Konstanz.
Einwiller, S., Bohner, G., & Erb, H.-P. (1995). Stimmung und heuristische Verarbeitung: Gutgelaunte ignorieren das Gesetz der grossen Zahl (Mood and heuristic processing: People in good mood ignore the law of large numbers). In O. Güntürkün, R. Guski, C. Walter & A. Wohlschläger (Eds.), Experimentelle Psychologie - Beiträge zur 37. Tagung experimentell arbeitender Psychologen (TeaP) (p. 71). Regensburg: S. Roderer.
Wänke, M., & Einwiller, S. (1995). Presented item order in ranking tasks: What does it tell respondents? Presented at the 50th American Association of Public Opinion Research (AAPOR) Conference, May 18-21, Fort Lauderdale, FL.