• Einwiller, S. (2022). Schlüsselbegriffe der Public Relations: Image und Reputation (Key terms in PR: Image and reputation). In P. Szyszka, R. Fröhlich, & U. Röttger (Eds.), Handbuch der Public Relations. Wiesbaden: Springer Gabler. Advance online publication. https://doi.org/10.1007/978-3-658-28149-6_23-1
  • Einwiller, S. (2022). Reputation und Image. Grundlagen, Einflussmöglichkeiten, Management (Reputation and image. Foundations, possibilities for influence, management). In A. Zerfass, M. Piwinger, & U. Röttger (Eds.), Handbuch Unternehmenskommunikation (Handbook of corporate communication) (3rd Edn., pp. 371-392). Wiesbaden: Springer Gabler. https://doi.org/10.1007/978-3-658-03894-6_16-1
  • Hoffmann, C. P., & Einwiller, S. (2022). Psychologische Dimensionen der Unternehmenskommunikation (Psychological dimensions of corporate communication). In A. Zerfass, M. Piwinger, & U. Röttger (Eds.), Handbuch Unternehmenskommunikation (Handbook of corporate communication) (3rd Edn., pp. 447-465). Wiesbaden: Springer Gabler. https://doi.org/10.1007/978-3-658-03894-6_20-1
  • Seiffert-Brockmann, J., & Einwiller, S. (2022). Content-Strategien in der Unternehmenskommunikation: Themensetzung, Storytelling und Newsrooms (Content strategies in corporate communication: Agenda setting, storytelling and newsrooms). In A. Zerfass, M. Piwinger, & U. Röttger (Eds.), Handbuch Unternehmenskommunikation (Handbook of corporate communication) (3rd Edn., pp. 541-556). Wiesbaden: Springer Gabler. https://doi.org/10.1007/978-3-658-03894-6_24-1
  • Stürmer, L., Einwiller, S., Rußmann, U., & Kresser, S. (2022). Hybride Kommunikationsformen. Konflikte und Herausforderungen für die Kommunikationspraxis (Hybrid forms of content. Conflicts and challenges for communication practice). Communicatio Socialis – Zeitschrift für Medienethik und Kommunikation in Religion und Gesellschaft, 1/2022, 21-32. https://doi.org/10.5771/0010-3497-2022-1-21
  • Einwiller, S., Ruppel, C., & Stranzl, J. (2021). Achieving employee support during the COVID-19 pandemic – The role of relational and informational crisis communication in Austrian organizations. Journal of Communication Management, 25(3), 233-255. doi:10.1108/JCOM-10-2020-0107 (open access)
  • Einwiller, S., Sackmann, S. A., & Zerfass, A. (2021). Mitarbeiterkommunikation: Gegenstand, Bereiche und Entwicklung (Employee communication: Subject, areas and development). In S. Einwiller, S. Sackmann, & A. Zerfass (Eds.), Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen (Handbook employee communication. Internal communication in companies) (pp. 3-26). Wiesbaden: Springer Gabler. doi:10.1007/978-3-658-23390-7_1-1
  • Einwiller, S., Sackmann, S., & Zerfass, A. (Eds.) (2021). Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen (Handbook employee communication. Internal communication in companies). Wiesbaden: Springer Gabler.
  • Hagelstein, J., Einwiller, S., & Zerfaß, A. (2021). The ethical dimension of public relations in Europe: Digital channels, moral challenges, resources, and training. Public Relations Review, 47(4), Article 102063. doi:10.1016/j.pubrev.2021.102063
  • Ninova-Solovykh, N., & Einwiller, S. (2021). Mitarbeitende als Botschafter von Unternehmen (Employees as corporate ambassadors). In S. Einwiller, S. A. Sackmannm & A. Zerfaß (Eds.), Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen (Handbook employee communication. Internal communication in companies) (pp. 463-486). Wiesbaden: Springer Gabler.
  • Ruppel, C., & Einwiller, S. (2021). Pleasant hostility: Disidentified consumers' emotional and behavioural reactions to a brand crisis. Journal of Consumer Behaviour, 20(1), 186-200. doi:10.1002/cb.1866 (open access)
  • Seiffert-Brockmann, J., Einwiller, S. A., Ninova-Solovykh, N., & Wolfgruber, D. (2021). Agile content management: Strategic communication in corporate newsrooms. International Journal of Strategic Communication, 15(2), 126-143. doi:10.1080/1553118X.2021.1910270
  • Stranzl, J., Ruppel, C., & Einwiller, S. (2021). Examining the role of transparent organizational communication for  employees' job engagement and disengagement during the COVID-19 pandemic in Austria. Journal of International Crisis and Risk Communication Research, 4(2), 271-308. doi:10.30658/jicrcr.4.2.4
  • Stranzl, J., Wolfgruber, D., Einwiller, S., & Brockhaus, J. (2021). Keeping up the spirit. Internal communication in an increasingly virtual work environment. Communication Insights, 13. Leipzig: Academic Society for Management & Communication.
  • Wolfgruber, D., Einwiller, S., & Brockhaus, J. (2021). Let's talk about diversity & inclusion: Fostering an inclusive work environment through communication. Communication Insights, 11. Leipzig: Academic Society for Management & Communication.
  • Wolfgruber, D., Stürmer, L., & Einwiller, S. (2021). The thin line between inclusion and exclusion: Communication as a facilitator and obstructor of an inclusive work environment. Personnel Review. Advance online publication. doi:10.1108/PR-01-2021-0013
  • Seiffert-Brockmann, J., Einwiller, S., & Stranzl, J. (2018). Character assassination of CEOs in crises – Questioning CEOs' character and values in corporate crises. European Journal of Communication, 33(4), 413-429.
  • Weitzl, W., Hutzinger, C., & Einwiller, S. (2018). An empirical study on how webcare mitigates complainants' failure attributions and negative word-of-mouth. Computers in Human Behavior, 89, 316-327.
  • Weitzl, W., & Einwiller, S. (2018). Consumer engagement in the digital era: Its nature, drivers, and outcomes. In K. Johnston & M. Taylor (Eds.). The Handbook of Communication Engagement (pp. 453-473). Wiley-Blackwell.
  • Einwiller, S., & Gratz, M. (2018). Der VW-Abgasskandal in Social Media. Eine Analyse der deutschen und US-amerikanischen Facebook-Kommunikation des VW Konzerns während des Abgasskandals. In T. Duschlbauer, S. Martin & P. Saffarnia (Eds.), Organisationskommunikation im Zeichen der Digitalisierung (pp. 115-127). Baden-Baden: Nomos.
  • Einwiller, S. (2007). Corporate Branding. Das Management der Unternehmensmarke (Corporate branding. Management of the corporate brand). In A. Florack, M. Scarabis, & E. Primosch (Eds.), Psychologie der Markenführung (pp. 113-135). München: Vahlen.
  • Einwiller, S. (2003). Vertrauen durch Reputation im elektronischen Handel (Trust through reputation in electronic commerce). Wiesbaden: Gabler/Deutscher Universitäts-Verlag. ISBN 3-8244-7865-X.
  • Bohner, G., Einwiller, S., Erb, H.-P., & Siebler, F. (2003). When small means comfortable: Relations between product attributes in two-sided advertising. Journal of Consumer Psychology, 13(4), 454-463.
  • Einwiller, S. (2003). When reputation engenders trust: An investigation in business-to-consumer electronic commerce. Electronic Markets – The International Journal of Electronic Commerce and Business Media, 13(3), 196-209.
  • Einwiller, S. (2003). The significance of reputation and brand in creating trust between an online vendor and its customers. In O. Petrovic, M. Fallenböck, & Ch. Kittl (Eds.), Trust in the network economy (pp. 113-127). Berlin: Springer.
  • Ingenhoff, D., Prykop, C., & Einwiller, S. (2003). Strategisches Issues Management: Interne Kommunikation und Koordination (Strategic issues management. Internal communication and coordination). Research Report, Center for Corporate Communication, Institute for Media and Communications Management, Universität St. Gallen.
  • Geissler, U., & Einwiller, S. (2001). A typology of entrepreneurial communicators: Findings from an empirical study in e-business. The International Journal on Media Management, 3(3), 154-160.
  • Tomczak, T., Kernstock, J., Will, M., Brockdorff, B., & Einwiller, S. (2001). Corporate Branding – Die zukunftsweisende Funktion zwischen Marketing, Unternehmenskommunikation und strategischem Management (Corporate branding – the pioneering function between marketing, corporate communication and strategic management). Thexis, 4, 2-4.
  • Einwiller, S. (2001). Review of the book Branding@the Digital Age, by H. M. Meyers, & R. Gerstmann. The International Journal on Media Management, 3(4), 237-238.
  • Einwiller, S., & Will, M. (2001). Corporate Branding Study – Theoretical Concepts and Empirical Findings. Working Report 2001-01, Institute for Media and Communications Management, University of St. Gallen.
  • Einwiller, S., Geissler, U., & Will, M. (2000). Engendering trust in Internet businesses using elements of corporate branding. In H. Michael Chung (Ed.), Proceedings of the 2000 Americas Conference on Information Systems (AMCIS 2000) (pp. 733-739). August 10-13, 2000, Long Beach, CA.
  • Geissler, U., & Einwiller, S. (2000). Branding cyberpreneurs - Challenges for communications management in the 21st Century. In T.J. Boyle, B. Hinrichs, & K. Klenke (Eds.), Proceedings of the 18th AoM / IAoM Annual Conference (pp. 39-46). Chesapeake, Virginia: Maximilian Press.
  • Porak, V., Geissler, U., & Einwiller, S. (2000). Corporate media – An approach for corporate community management. In H.R. Hansen, M. Bichler, H. Mahrer (Eds.), Proceedings of the 8th European Conference of Information Systems (ECIS 2000) (pp. 771-778).
  • Einwiller, S., Wolters, A.-L., & Will, M. (2000). Investor Relations im Börseneinführungsprozess an der New York Stock Exchange. Kommunikative Massnahmen ausländischer Emittenten in den Phasen des Listing. (Investor relations during an IPO at the New York Stock Exchange). Working Report 2000-06, Institute for Media and Communications Management, University of St. Gallen.
  • Einwiller, S. (2000). Methoden zur Bestimmung des Markenwerts (Approaches to determine brand value). Working Paper 2000-15, Institute for Media and Communications Management, University of St. Gallen.