- Mavi, S. R., Einwiller, S., & Wahl, I. (2024). Communicating about halal products to non-muslim consumers – The role of fit and skepticism. Journal of Marketing Communications. Advance online publication. https://doi.org/10.1080/13527266.2024.2335563 (open access)
- Einwiller, S. (2022). Schlüsselbegriffe der Public Relations: Image und Reputation (Key terms in PR: Image and reputation). In P. Szyszka, R. Fröhlich, & U. Röttger (Eds.), Handbuch der Public Relations. Wiesbaden: Springer Gabler. Advance online publication. https://doi.org/10.1007/978-3-658-28149-6_23-1
- Stranzl, J., Ruppel, C., & Einwiller, S. (2024). Staying emotionally connected while being physically apart – exploring what teleworkers need to stay committed and how internal communication can contribute. Journal of Communication Management, 28(2), 272-293. https://doi.org/10.1108/JCOM-02-2023-0023
- Einwiller, S., & Korn, C. (2024). What's happening at your company?! Employees' reactions to inquiries of outsiders in the event of negative media coverage. In S. Einwiller, J. Seiffert-Brockmann, S. Romenti & C. Valentini (Eds.), Communication in uncertain times. How organizations deal with issues, risks and crises (pp. 73-92). Emerald Publishing Ltd. https://doi.org/10.1108/S2398-391420240000007006
- Einwiller, S. (2024). Consumer complaining. In K. Podnar (Ed.), Elgar encyclopedia of corporate communication (pp. 519-522). Cheltenham: Edward Elgar Publishing.
- Einwiller, S., Seiffert-Brockmann, J., Romenti, S., & Valentini. C (Eds.) (2024). Communication in uncertain times. How organizations deal with issues, risks and crises. Advances in Public Relations and Communication Management, Volume 7. Leeds: Emerald Publishing Ltd.
- Wolfgruber, D., & Einwiller, S. (2024). Organizational identification. In K. Podnar (Ed.), Elgar encyclopedia of corporate communication (pp. 484-489). Cheltenham: Edward Elgar Publishing.
- Einwiller, S., & Ruppel, C. (2023). Die Wirkung von (in)transparentem Native Advertising auf die Vertrauenswürdigkeit des Mediums (The effect of [in]transparent native advertising on the trustworthiness of the medium). In T. Koch, J. Beckert, B. Viererbl & N. Denner (Eds.), Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und Organisationskommunikation (pp. 23-53). Wiesbaden: Springer.
- Einwiller, S., & Weitzl, W. (2023). Digital corporate communication and complaint management. In V. Luoma-aho & M. Badham (Eds.), Handbook of Digital Corporate Communication (pp. 193-207). Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781802201963.00024
- Laufer, D., Einwiller, S., & Neureiter, A. (2023). All the news that is fit to print? Reporting on a victim's character during a crisis. Journal of Contingencies and Crisis Management, 31(4), 592-598. https://doi.org/10.1111/1468-5973.12461
- Rußmann, U., Einwiller, S., Seiffert-Brockmann, J., Stürmer, L., & Reiter, G. (2023). Journalismus in Zeiten verschwimmender Grenzen zwischen Journalismus, PR und Werbung. In T. Hug, & J. Penz (Eds.), Blinde Flecken im Mediensystem? – Qualitätsjournalismus im Krisenmodus (pp. 65–76). Innsbruck: Innsbruck University Press.
- Stürmer, L., & Einwiller, S. (2023). Is this advertising or not, and do I care? Perceptions of and opinions regarding hybrid forms of content. Journal of Marketing Communications, 29(2), 161-178. https://doi.org/10.1080/13527266.2022.2154065
- Rodriguez-Salcedo, N., Moreno, A., Einwiller, S., & Recalde, M. (Eds.) (2023). (Re)discovering the human element in public relations and communication management in unpredictable times. Bingley: Emerald Publishing Limited.
- Wahl, I., Wolfgruber, D., & Einwiller, S. (2023). Mitigating teleworkers' perceived technological complexity and work strains through supportive team communication. Corporate Communications: An International Journal, 29(3), 329-345. https://doi.org/10.1108/CCIJ-05-2023-0061 (open access)
- Wolfgruber, D., & Einwiller, S. (2023). Diversity, inclusion, and communication: The role of internal communication in creating an inclusive work environment. In N. Rodriguez-Salcedo, Á. Moreno, S. Einwiller, & M. Recalde (Eds.), (Re)discovering the human element in public relations and communication management in unpredictable times. Advances in Public Relations and Communication Management, Vol. 6 (pp. 81-97). Bingley: Emerald Publishing Limited. https://doi.org/10.1108/S2398-391420230000006006
- Wolfgruber, D., Stürmer, L., & Einwiller, S. (2022). Talking inclusion into being: Communication as a facilitator and obstructor of an inclusive work environment. Personnel Review, 51(7), 1841-1860. https://doi.org/10.1108/PR-01-2021-0013
- Ruppel, C., Stranzl, J., & Einwiller, S. (2022). Employee-centric perspective on organizational crisis: how organizational transparency and support help to mitigate employees' uncertainty, negative emotions and job disengagement. Corporate Communications: An International Journal, 27(5), 1-22. https://doi.org/10.1108/CCIJ-04-2022-0045
- Einwiller, S., Stranzl, J., & Wahl, I. (2022). Hybride Arbeitssettings. Die Rolle der Mitarbeiterkommunikation. prmagazin, 52(8), E1-E6.
- Einwiller, S. (2022). Reputation und Image. Grundlagen, Einflussmöglichkeiten, Management (Reputation and image. Foundations, possibilities for influence, management). In A. Zerfass, M. Piwinger, & U. Röttger (Eds.), Handbuch Unternehmenskommunikation (Handbook of corporate communication) (3rd Edn., pp. 371-392). Wiesbaden: Springer Gabler. https://doi.org/10.1007/978-3-658-03894-6_16-1
- Hoffmann, C. P., & Einwiller, S. (2022). Psychologische Dimensionen der Unternehmenskommunikation (Psychological dimensions of corporate communication). In A. Zerfass, M. Piwinger, & U. Röttger (Eds.), Handbuch Unternehmenskommunikation (Handbook of corporate communication) (3rd Edn., pp. 447-465). Wiesbaden: Springer Gabler. https://doi.org/10.1007/978-3-658-03894-6_20-1
- Seiffert-Brockmann, J., & Einwiller, S. (2022). Content-Strategien in der Unternehmenskommunikation: Themensetzung, Storytelling und Newsrooms (Content strategies in corporate communication: Agenda setting, storytelling and newsrooms). In A. Zerfass, M. Piwinger, & U. Röttger (Eds.), Handbuch Unternehmenskommunikation (Handbook of corporate communication) (3rd Edn., pp. 541-556). Wiesbaden: Springer Gabler. https://doi.org/10.1007/978-3-658-03894-6_24-1
- Stürmer, L., Einwiller, S., Rußmann, U., & Kresser, S. (2022). Hybride Kommunikationsformen. Konflikte und Herausforderungen für die Kommunikationspraxis (Hybrid forms of content. Conflicts and challenges for communication practice). Communicatio Socialis – Zeitschrift für Medienethik und Kommunikation in Religion und Gesellschaft, 1/2022, 21-32. https://doi.org/10.5771/0010-3497-2022-1-21
- Einwiller, S., Ruppel, C., & Stranzl, J. (2021). Achieving employee support during the COVID-19 pandemic – The role of relational and informational crisis communication in Austrian organizations. Journal of Communication Management, 25(3), 233-255. doi:10.1108/JCOM-10-2020-0107 (open access)
- Einwiller, S., Sackmann, S. A., & Zerfass, A. (2021). Mitarbeiterkommunikation: Gegenstand, Bereiche und Entwicklung (Employee communication: Subject, areas and development). In S. Einwiller, S. Sackmann, & A. Zerfass (Eds.), Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen (Handbook employee communication. Internal communication in companies) (pp. 3-26). Wiesbaden: Springer Gabler. doi:10.1007/978-3-658-23390-7_1-1
- Einwiller, S., Sackmann, S., & Zerfass, A. (Eds.) (2021). Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen (Handbook employee communication. Internal communication in companies). Wiesbaden: Springer Gabler.
- Hagelstein, J., Einwiller, S., & Zerfaß, A. (2021). The ethical dimension of public relations in Europe: Digital channels, moral challenges, resources, and training. Public Relations Review, 47(4), Article 102063. doi:10.1016/j.pubrev.2021.102063
- Ninova-Solovykh, N., & Einwiller, S. (2021). Mitarbeitende als Botschafter von Unternehmen (Employees as corporate ambassadors). In S. Einwiller, S. A. Sackmannm & A. Zerfaß (Eds.), Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen (Handbook employee communication. Internal communication in companies) (pp. 463-486). Wiesbaden: Springer Gabler.
- Ruppel, C., & Einwiller, S. (2021). Pleasant hostility: Disidentified consumers' emotional and behavioural reactions to a brand crisis. Journal of Consumer Behaviour, 20(1), 186-200. doi:10.1002/cb.1866 (open access)
- Seiffert-Brockmann, J., Einwiller, S. A., Ninova-Solovykh, N., & Wolfgruber, D. (2021). Agile content management: Strategic communication in corporate newsrooms. International Journal of Strategic Communication, 15(2), 126-143. doi:10.1080/1553118X.2021.1910270
- Stranzl, J., Ruppel, C., & Einwiller, S. (2021). Examining the role of transparent organizational communication for employees' job engagement and disengagement during the COVID-19 pandemic in Austria. Journal of International Crisis and Risk Communication Research, 4(2), 271-308. doi:10.30658/jicrcr.4.2.4
- Stranzl, J., Wolfgruber, D., Einwiller, S., & Brockhaus, J. (2021). Keeping up the spirit. Internal communication in an increasingly virtual work environment. Communication Insights, 13. Leipzig: Academic Society for Management & Communication.
- Wolfgruber, D., Einwiller, S., & Brockhaus, J. (2021). Let's talk about diversity & inclusion: Fostering an inclusive work environment through communication. Communication Insights, 11. Leipzig: Academic Society for Management & Communication.
- Einwiller, S., & Korn, C. (2020). Employee reactions to negative media coverage. In F. Frandsen & W. Johansen (Eds.), Handbook of crisis communication (pp. 299-318). Berlin: Mouton de Gruyter.
- Einwiller, S., & Carroll, C. (2020). Negative disclosures in corporate social responsibility reporting. Corporate Communications: An International Journal, 25(2), 319-337. (open access)
- Einwiller, S., & Kim, S. (2020). How online content providers moderate user-generated content to prevent harmful online communication – An analysis of policies and their implementation. Policy & Internet, 12(2), 184-206.
- Einwiller, S., Laufer, D. (2020). Guest editorial – Special issue on crisis communication in the public sector. Journal of Nonprofit & Public Sector Marketing, 32(4), 339-341.
- Einwiller, S., & Ninova-Solovykh, N. (2020). Strategisches Themenmanagement – Mit oder ohne Newsroom eine bedeutende Veränderung in der Unternehmenskommunikation (Strategic content management – with or without newsroom a significant change in corporate communication). Kommunikationsmanager, 3-2020, 18-20.
- Einwiller, S., & Ruppel, C. (2020). Interne Unternehmenskommunikation in der Krise – Ergebnisse einer Befragung unter Arbeitnehmenden während der Corona-Krise (Internal corporate communication during a crisis – Results of a survey among employees during the corona crisis). prmagazin, 7-2020, 64-71.
- Gruber, M., Mayer, C., & Einwiller, S. (2020). What drives people to participate in online firestorms? Online Information Review, 44(3), 563-581. (open access)
- Lee, H., Chang, D. R., & Einwiller, S. (2020). A study on the dynamics between the moral reasoning, celebrity image and consumers' support for celebrity comebacks after a transgression. Journal of Product and Brand Management, 29(6), 729-743.
- Mayrhofer, M., Matthes, J., Einwiller, S., & Naderer, B. (2020). User generated content presenting brands on social media increases young adults' purchase intention. International Journal of Advertising, 39(1), 166-186. (open access)
- Naderer, B., Seiffert-Brockmann, J., Matthes, J., & Einwiller, S. (2020). Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness. Communications. The European Journal of Communication Research, 45(3), 273-281.
- Ngai, C. S. B., Einwiller, S., & Singh, R. G. (2020). An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China. Public Relations Review, 46(1), Article 101813.
- Seiffert-Brockmann, J., Ruppel, C., & Einwiller, S. (2020). Gives you wings. Or not? Exploring the impact of viewer's responsibility attribution and surprise on their attitude, identification and trust. Corporate Communications: An International Journal, 25(1), 113-127. (open access)
- Tkalac Verčič, A., Tench, R., & Einwiller, S. (Eds.) (2020). Joy. Using strategic communication to improve well-being and organizational success. Bingley: Emerald Publishing.
- Weitzl, W., & Einwiller, S. (2020). Profiling (un-)committed online complainants: Their characteristics and post-webcare reactions. Journal of Business Research, 117, 740-753.
- Weitzl, W., Seiffert-Brockmann, J., & Einwiller, S. (2020). Investigating the effects of sponsorship and forewarning disclosures on recipients' reactance. Communications. The European Journal of Communication Research, 45(3), 282-302.
- Einwiller, S. (2019). Transparenz im Content Marketing (Transparency in content marketing). Kommunikationsmanager, 3-2019, 52-55.
- Ninova-Solovykh, N., Seiffert-Brockmann, J., Einwiller, S., Wolfgruber, D., & Berger, K. (2019). It's all about content. Strategic Topic Management in agile organizations (Communication Insights, Issue 6). Leipzig, Germany: Academic Society for Management & Communication.
- Schultz, C., Einwiller, S., Seiffert-Brockmann, J., & Weitzl, W. (2019). When reputation influences trust in nonprofit organizations. The role of value attachment as moderator. Corporate Reputation Review, 22(4), 159-170.
- Einwiller, S., Lis, B., Ruppel, C., & Sen, S. (2019). When CSR-based identification backfires: Testing the effects of CSR-related negative publicity. Journal of Business Research, 104, 1-13.
- Einwiller, S., Ruppel, C., & Strasser, C. (2019). Effects of corporate social responsibility activities for refugees: The case of Austrian Federal Railways. Corporate Communications: An International Journal, 24(2), 318-333.
- Weder, F., Einwiller, S., & Eberwein, T. (2019). Heading for new shores: Impact orientation of CSR communication and the need for communicative responsibility. Corporate Communications: An International Journal, 24(2). 198-211.
- Seiffert-Brockmann, J., Einwiller, S., & Stranzl, J. (2018). Character assassination of CEOs in crises – Questioning CEOs' character and values in corporate crises. European Journal of Communication, 33(4), 413-429.
- Weitzl, W., Hutzinger, C., & Einwiller, S. (2018). An empirical study on how webcare mitigates complainants' failure attributions and negative word-of-mouth. Computers in Human Behavior, 89, 316-327.
- Weitzl, W., & Einwiller, S. (2018). Consumer engagement in the digital era: Its nature, drivers, and outcomes. In K. Johnston & M. Taylor (Eds.). The Handbook of Communication Engagement (pp. 453-473). Wiley-Blackwell.
- Einwiller, S., & Gratz, M. (2018). Der VW-Abgasskandal in Social Media. Eine Analyse der deutschen und US-amerikanischen Facebook-Kommunikation des VW Konzerns während des Abgasskandals. In T. Duschlbauer, S. Martin & P. Saffarnia (Eds.), Organisationskommunikation im Zeichen der Digitalisierung (pp. 115-127). Baden-Baden: Nomos.
- Einwiller, S., Laufer, D., & Ruppel, C. (2017). Believe me, I am one of you! The role of common group affiliation in crisis communication. Public Relations Review, 43(5), 1007-1015.
- Einwiller, S., Viererbl, B., & Himmelreich, S. (2017). Journalists' coverage of online firestorms in German-language news media. Journalism Practice, 11(9), 1178-1197.
- Weitzl, W., Einwiller, S., Wolfsteiner, E., & Wagner, U. (2016). When Credibility Truly Matters Online: Investigating the Role of Source Credibility For the Impact of Customer Reviews. In P. Moreau & S.Puntoni (Eds.), NA - Advances in Consumer Research Vol. 44 (pp. 353-358). Duluth, MN: Association for Consumer Research.
- Einwiller, S., & Faber-Wiener, G. (2016). Ethische Herausforderungen in der PR Praxis (Ethical challenges in PR practice). Medien Journal, 4, 4-20.
- Einwiller, S., & Freinschlag, A. (2016). Mitarbeitermotivation für Corporate Volunteering – Eine empirische Untersuchung am Beispiel der Initiative „A1 Internet für Alle“ (Employee motivation for corporate volunteering – an empirical study using the example of the initative “A1 Internet for All”). Wirtschaftspsychologie, 4, 40-52.
- Einwiller, S., & Weitzl, W. (2016). Review of the book Business essentials for strategic communicators. Creating shared value for the organization and its stakeholders, by M. W. Ragas & R. Culp. Corporate Communications: An International Journal, 21(3), 409-412.
- Roessing, T., & Einwiller, S. A. (2016). Portrayals of large corporations in the English and German version of Wikipedia – Exploring similarities and differences. Corporate Reputation Review, 19(2), 108-126.
- Einwiller, S. (2016). Attitudes. In C. Carroll (Ed.), The SAGE Encyclopedia of Corporate Reputation (pp. 43-45). Thousand Oaks, CA: SAGE.
- Einwiller, S. (2016). Messung des Kommunikationserfolges der Mitarbeiterkommunikation (Measurement of employee communication performance). In F.-R. Esch, T. Langner, & M. Bruhn (Eds.), Handbuch Controlling der Kommunikation. Grundlagen – Innovative Ansätze – Praktische Umsetzungen (pp. 555-575). Wiesbaden: Springer Gabler.
- Einwiller, S. A., Ruppel, C., & Schnauber, A. (2016). Harmonization and differences in CSR reporting of US and German companies. Analyzing the role of global reporting standards and country-of-origin. Corporate Communications: An International Journal, 21(2), 230-245.
- Korn, C., & Einwiller, S. (2016). Negative Medienberichterstattung über Organisationen – Ihre Bedeutung für Mitarbeitende und interne Kommunikation (Negative news media coverage about organizations – Its significance for employees and internal communication) (pp. 123-141). In S. Huck-Sandhu (Ed.), Interne Kommunikation im Wandel. Theoretische Konzepte und empirische Befunde. Wiesbaden: Springer VS.
- Einwiller, S., & Steilen, S. (2015). Beschwerdemanagement in Social Media: Wie US-amerikanische Unternehmen mit Beschwerden in Facebook und Twitter umgehen. Medien Journal - Zeitschrift für Medien- und Kommunikationsforschung, 39(1), 35-52.
- Szyszka, P., & Einwiller, S. (2015). PR-Arbeit im Absatzmarkt (Market-oriented public relations). In R. Fröhlich, P. Szyszka & G.Bentele (Eds.), Handbuch der Public Relations (3rd Edn.) (pp. 851-868). Wiesbaden: Springer VS.
- Einwiller, S., & Steilen, S. (2015). Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies. Public Relations Review, 41(2), 195-204.
- Einwiller, S., & Ruppel, C. (2015). Corporate brand: Experimental research. In T. C. Melewar & S. F. Syed Alwi (Eds.), Corporate branding: Areas, arenas and approaches (pp. 208-229). Routledge.
- Carroll, C. E., & Einwiller, S. A. (2014). Transparency signaling and disclosure alignment in CSR reporting. In Information Resources Management Association (Ed.), Human rights and ethics: Concepts, methodologies, tools, and applications (chapter 42, pp. 757-777). Hershey, PA: IGI-Global.
- Becker, J., Einwiller, S., & Medjedovic, J. (2014). The effect of incongruence between CEO and corporate brand personality on financial analysts’ attitudes and assessment of a company’s performance. International Journal of Strategic Communication, 8(3), 146-159.
- Himmelreich, S., & Einwiller, S. (2014). Wenn der "Shitstorm" überschwappt – Eine Analyse digitaler Spillover in der deutschen Print- und Onlineberichterstattung (When the "shitstorm" spills over – An analysis of digital spillovers in German print- and online coverage). In O. Hoffjann & T. Pleil (Eds.), Strategische Onlinekommunikation – Theoretische Konzepte und empirische Befunde (pp. 183-205). Wiesbaden: Springer VS.
- Einwiller, S. (2014). Reputation und Image: Grundlagen, Einflussmöglichkeiten, Management (Reputation and image: Principles, possibilities to influence, management). In A. Zerfaß & M. Piwinger (Eds.), Handbuch Unternehmenskommunikation (pp. 371-391). Wiesbaden: Springer Gabler.
- Carroll, C. E., & Einwiller, S. A. (2014). Disclosure alignment and transparency signaling in CSR reports. In Roderick P. Hart (Ed.), Communication and Language Analysis in the Corporate World (pp. 249-270). Hershey, PA: IGI-Global.
- Korn, C., & Einwiller, S. (2013). Media coverage about organisations in critical situations – Analysing the impact on employees. Corporate Communications: An International Journal, 18(4), 451-468.
- Einwiller, S., & Johar, G. (2013). Countering accusations with inoculation: The moderating role of consumer-company identification. Public Relations Review, 39(3), 198-206.
- Einwiller, S., & Schnauber, A. (2013). Wie deutsche und US-amerikanische Großunternehmen über ihre unternehmerische Verantwortung berichten - Gemeinsamkeiten und Unterschiede (How German and US corporations report on their corporate responsibility - similarities and differences). In D. Ingenhoff (Ed.), Internationale PR-Forschung (pp. 53-85). Konstanz: UVK.
- Einwiller, S. (2013). Corporate attributes and associations. In C. E. Carroll (Ed.), Handbook of communication and corporate reputation (pp. 293-305). Malden, MA: Wiley-Blackwell.
- Einwiller, S., & Boenigk, M. (2012). Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises. Journal of Marketing Communications, 18(5), 335-361.
- Römmele, A., & Einwiller, S. (2012). Soziale Medien in der Bundestagswahl 2009 (Social media in the German federal election 2009). Zeitschrift für Parlamentsfragen, 43(1), 103-113.
- Maier, M., Einwiller, S., & Theilmann, K. (2012). Interne Kommunikation aus der kommunikationswissenschaftlichen Perspektive (Internal communication from the perspective of communication sciences). In M. Maier, A. Retzbach, & F. Schneider (Eds.), Psychologie der internen Organisationskommunikation (pp. 117-133). Göttingen: Hogrefe.
- Einwiller, S., & Landmeier, C. (2012). Interne Kommunikation: Digitale Strategien für Mitarbeiter und Führungskräfte (Internal communication: Digital strategies for employees and managers). In A. Zerfaß & T. Pleil (Eds.), Handbuch Online-PR. Strategische Kommunikation im Internet und Social Web (pp. 201-216). Konstanz: UVK.
- Einwiller, S., & Kuhn, M. (2011). Integrated reputation analysis at Daimler. In S. Helm, K. Liehr-Gobbers, & C. Storck (Eds.), Reputation management (pp. 189-200). Berlin and Heidelberg: Springer.
- Einwiller, S., Bentele, G., & Landmeier, C. (2011). Corporate reputation and the news media in Germany. In C. Carroll (Ed.), Corporate reputation and the news media. Agenda-setting within business news coverage in developed, emerging, and frontier market (pp. 76-95). New York and London: Routledge.
- Einwiller, S. (2011). Review of the book PR-Beratung. Qualitative Analyse der Zusammenarbeit zwischen PR-Agenturen und Kunden, by R. Fuhrberg. Publizistik, 56, 233-234.
- Einwiller, S., Carroll, C. E., & Korn, K. (2010). Under what conditions do the news media influence corporate reputation? The roles of media dependency and need for orientation. Corporate Reputation Review, 12(4), 299-315.
- Johar, G., Birk, M., & Einwiller, S. (2010). How to save your brand in the face of crisis. MIT Sloan Management Review, 51(4), 57-64.
- Sommer, K., Einwiller, S., Ingenhoff, D., & Winistörfer, N. (2010). Wirtschaftsberichterstattung im Rundfunk der Schweiz. Eine inhaltsanalytische Untersuchung zu Unterschieden zwischen den Sprachregionen (Business news coverage in Swiss broadcasting. A content analysis on the differences between language regions). Studies in Communication Sciences, 10(2), 27-50.
- Einwiller, S., & Römmele, A. (2010). Review of the book Personalisierung der Organisationskommunikation: Theoretische Zugänge, Empirie und Praxis, by M. Eisenegger & S. Wehmeier (Eds.). Publizistik, 55, 200-201.
- Einwiller, S., & Kamins, M. (2008). Rumor has it: The moderating effect of identification on rumor impact and the effectiveness of rumor refutation. Journal of Applied Social Psychology, 38(9), 2248 - 2260.
- Johar, G., Birk, M., & Einwiller, S. (2008). Brand recovery communication in the face of crisis. HERMES, Columbia Business School, Winter 2008, 16-21.
- Einwiller, S., & Ingenhoff, D. (2008). Corporate branding and issues management - Integrating two concepts to enhance corporate reputation. In M. Meckel & B. Schmid (Eds.), Kommunikationsmanagement im Wandel (pp. 249-269). Wiesbaden: Gabler.
- Einwiller, S., Klöfer, F., & Nies, U. (2008). Mitarbeiterkommunikation (Employee communication). In M. Meckel & B. Schmid (Eds.), Unternehmenskommunikation. Kommunikationsmanagement aus Sicht der Unternehmensführung (pp. 217-256) (2nd Edn.). Wiesbaden: Gabler.
- Einwiller, S., Lehmann, D., Winistörfer, N., Ingenhoff, D., & Sommer, K. (2008). Wirtschaftsberichterstattung in den Fernseh- und Radionachrichten – Erfüllen die Nachrichtensendungen den Service Public? (Business news coverage in TV and radio news – Do news programs fulfill the public service?). Projekt-Abschlussbericht für das Bundesamt für Kommunikation (BAKOM).
- Einwiller, S., Winistörfer, N., & Boenigk, M. (2008). Modell des integrierten Kommunikationsmanagement (A model of integrated communication management). Working paper 5-2008, Fachhochschule Nordwestschweiz.
- Einwiller, S. (2007). Corporate Branding. Das Management der Unternehmensmarke (Corporate branding. Management of the corporate brand). In A. Florack, M. Scarabis, & E. Primosch (Eds.), Psychologie der Markenführung (pp. 113-135). München: Vahlen.
- Einwiller, S., Fedorikhin, A., Johnson, A., & Kamins, M. (2006). Enough is enough! When identification no longer prevents negative corporate associations. Journal of the Academy of Marketing Science, 34(2), 185-194.
- Westhues, M., & Einwiller, S. (2006). Corporate foundations – Their role for corporate social responsibility. Corporate Reputation Review, 9(2), 144-153.
- Einwiller, S., Herrmann, A., & Ingenhoff, D. (2005). Vertrauen durch Reputation – Grundmodell und empirische Befunde im E-Business (Trust through reputation – Basic model and empirical findings in e-business). Marketing Zeitschrift für Forschung und Praxis (Marketing ZFP), 1, 25-40.
- Einwiller, S. (2003). Vertrauen durch Reputation im elektronischen Handel (Trust through reputation in electronic commerce). Wiesbaden: Gabler/Deutscher Universitäts-Verlag. ISBN 3-8244-7865-X.
- Bohner, G., Einwiller, S., Erb, H.-P., & Siebler, F. (2003). When small means comfortable: Relations between product attributes in two-sided advertising. Journal of Consumer Psychology, 13(4), 454-463.
- Einwiller, S. (2003). When reputation engenders trust: An investigation in business-to-consumer electronic commerce. Electronic Markets – The International Journal of Electronic Commerce and Business Media, 13(3), 196-209.
- Einwiller, S. (2003). The significance of reputation and brand in creating trust between an online vendor and its customers. In O. Petrovic, M. Fallenböck, & Ch. Kittl (Eds.), Trust in the network economy (pp. 113-127). Berlin: Springer.
- Ingenhoff, D., Prykop, C., & Einwiller, S. (2003). Strategisches Issues Management: Interne Kommunikation und Koordination (Strategic issues management. Internal communication and coordination). Research Report, Center for Corporate Communication, Institute for Media and Communications Management, Universität St. Gallen.
- Einwiller, S., & Will, M. (2002). Towards an integrated approach to corporate branding - Findings from an empirical study. Corporate Communications: An International Journal, 7(2), 100-109. (received the Emerald Literati Club 2003 “Highly Recommended Award”)
- Erb, H.-P., Bohner, G., Rank, S., & Einwiller, S. (2002). Processing minority and majority communications: The role of conflict with prior attitudes. Personality and Social Psychology Bulletin, 28(9), 1172-1182.
- Geissler, U., & Einwiller, S. (2001). A typology of entrepreneurial communicators: Findings from an empirical study in e-business. The International Journal on Media Management, 3(3), 154-160.
- Tomczak, T., Kernstock, J., Will, M., Brockdorff, B., & Einwiller, S. (2001). Corporate Branding – Die zukunftsweisende Funktion zwischen Marketing, Unternehmenskommunikation und strategischem Management (Corporate branding – the pioneering function between marketing, corporate communication and strategic management). Thexis, 4, 2-4.
- Einwiller, S. (2001). Review of the book Branding@the Digital Age, by H. M. Meyers, & R. Gerstmann. The International Journal on Media Management, 3(4), 237-238.
- Einwiller, S., & Will, M. (2001). Corporate Branding Study – Theoretical Concepts and Empirical Findings. Working Report 2001-01, Institute for Media and Communications Management, University of St. Gallen.
- Einwiller, S., Geissler, U., & Will, M. (2000). Engendering trust in Internet businesses using elements of corporate branding. In H. Michael Chung (Ed.), Proceedings of the 2000 Americas Conference on Information Systems (AMCIS 2000) (pp. 733-739). August 10-13, 2000, Long Beach, CA.
- Geissler, U., & Einwiller, S. (2000). Branding cyberpreneurs - Challenges for communications management in the 21st Century. In T.J. Boyle, B. Hinrichs, & K. Klenke (Eds.), Proceedings of the 18th AoM / IAoM Annual Conference (pp. 39-46). Chesapeake, Virginia: Maximilian Press.
- Porak, V., Geissler, U., & Einwiller, S. (2000). Corporate media – An approach for corporate community management. In H.R. Hansen, M. Bichler, H. Mahrer (Eds.), Proceedings of the 8th European Conference of Information Systems (ECIS 2000) (pp. 771-778).
- Einwiller, S., Wolters, A.-L., & Will, M. (2000). Investor Relations im Börseneinführungsprozess an der New York Stock Exchange. Kommunikative Massnahmen ausländischer Emittenten in den Phasen des Listing. (Investor relations during an IPO at the New York Stock Exchange). Working Report 2000-06, Institute for Media and Communications Management, University of St. Gallen.
- Einwiller, S. (2000). Methoden zur Bestimmung des Markenwerts (Approaches to determine brand value). Working Paper 2000-15, Institute for Media and Communications Management, University of St. Gallen.
- Darke, P., Chaiken, S., Bohner, G., Einwiller, S., Erb, H.-P., & Hazlewood, D. (1998). Accuracy motivation, consensus information, and the law of large numbers: Effects on attitude judgement in the absence of argumentation. Personality and Social Psychology Bulletin, 24(11), 1205-1215.
- Bohner, G., Rank, S., Reinhard, M.-A., Einwiller, S., & Erb, H.-P. (1998). Motivational determinants of systematic processing: Expectancy moderates effects of desired confidence on processing effort. European Journal of Social Psychology.