Dr. Mira Mayrhofer, Bakk. BSc MSc

Researcher (Postdoc)

Währinger Straße 29, 1090 Vienna

M: mira.mayrhofer@univie.ac.at

Web: Advertising & Media Effects Research Group (AdME)

Consultation: Based upon prior agreement

Mira Mayrhofer's research interests include ...

– Health communication
– Advertising (focus: food & alcohol)
– Product placements in TV & social media
– Quantitative methods


Mira Mayrhofer is a postdoctoral researcher in the Department of Communication at the University of Vienna. She holds a PhD in Communication Studies since January 2019.