Univ.-Prof. Dr. Jörg Matthes

Professor of Communication
Department Chair

Währinger Straße 29 (R. 7.47), 1090 Vienna

T: +43-1-4277-493 07
M: joerg.matthes@univie.ac.at

Web: Advertising & Media Effects Research Group

Consultation: Based upon prior agreement

Jörg Matthes's research interests include ...

– Advertising
– Political communication
– Media reception & effects
– Methods


Jörg Matthes (PhD, University of Zurich) is professor of communication science at the Department of Communication, University of Vienna, Austria, where he chairs the division of advertising research and media effects. His research focuses on advertising effects, the process of public opinion formation, news framing, and empirical methods. He has published more than 150 articles in national and international journals and his research activities received awards and honors from the German Communication Association, the International Communication Association, the Association for Education in Journalism and Mass Communication, the German Psychological Association, and the World Association for Public Opinion Research. He is also recipient of prestigious top dissertation awards by the German Communication Association, the Faculty of Arts of the University of Zurich, and the Swiss Association for Market and Social Research. He is currently Associate Editor of Human Communication Research, Editor-in-Chief of Communication Methods & Measures, and former Associate Editor of The Journal of Communication. 

In 2014, he received the Young Scholar Award by the International Communication Association honoring the most outstanding research career worldwide seven years past the PhD. Two years later, he received AEJMC's Hillier Krieghbaum Under 40 Award which honors scholars "under 40 years of age who have shown outstanding achievement and effort in all three AEJMC areas: teaching, research and public service". Since 2014, he is also Chair of the Department of Communication at the University of Vienna.