Involved Researchers & Research Groups
➥ Ass.-Prof. i.R. Mag. Dr. Johanna Dorer
➥ Assoz. Prof. Mag. Dr. Gerit Götzenbrucker, Privatdoz.
➥ Ass.-Prof. Dr. Claudia Wilhelm, M.A.
➥ Advertising and Media Psychology Research Group
➥ Media Governance & Industries Research Lab
➥ Political Communication Research Group
Feminist media and communication research has a longstanding history at our Department, along with corresponding courses in the curriculum since 1984, and represents a rich tradition of the complex ways in which feminism is infused into different conceptual areas. We study gender representation in the media and the role of media in the construction of gender notions and ideologies. The use of multiple methodological and analytic frameworks facilitates specifically giving voice to women's experiences and perspectives; disrupting gendered power relations in the research process; producing research that has the potential to facilitate more gender-equitable practices, processes, and policies; and engaging in activism to overcome the oppression of women.
- Feministic Media Research, Media Theories, New Media Technology
Transition and gender and also the research fields of intercultural communication are in the focus of our enquiry. We study the impact of the digital transformation of the media, and gendered labour conditions, but also the policy bearings. Moreover, we connect theoretical considerations to policy output with due attention to gender mainstreaming methods and processes in the media.
- Gender and Feminist Enquiry in Media and Communication Governance
Our research engages with gender and feminist epistemology in communication and cultural policy and international communications. We study the governance of social order through the governance of communicative spaces and processes.
- Content and Effects of Gender Representations in the Media
Our research interest expands to women's under-representation in political news, but also the nature of gendered coverage. We examine gender differences in political media coverage, the stereotypes voters and journalists hold for male and female politicians, and the electoral effects of gender bias in media coverage. Beyond journalism, we look into how gender is represented in entertaining contents and advertising formats, especially looking at gender stereotypes and sex roles.
- Media and Intersectionality
We investigate the role of media for the intersection of various categories of difference, especially about gender, but also ethnicity, class, nationality, sexuality, and/or age.