Institut für Publizistik- und Kommunikationswissenschaft

Forschung

Die Forschung des Instituts für Publizistik- und Kommunikationswissenschaft behandelt Prozesse der öffentlichen, (medien-)vermittelten Kommunikation und deren infrastrukturelle Bedingungen sowie deren gesellschaftliche und individuelle Wirkungen. Dazu gehören in komparativer Perspektive die System- und Organisationsforschung, die Journalismusforschung, die historische Medienforschung, die Medieninhaltsforschung, sowie die Medienwirkungsforschung. Thematisch beschäftigen sich unsere Professorinnen und Professoren sowie das wissenschaftliche Personal mit zentralen Themen wie politische Kommunikation, Medienregulierung, Medienunterhaltung, Mediengeschichte, Medienwandel, Werbung oder Public Relations. Ein besonderer Stellenwert kommt dem Einsatz und der Weiterentwicklung der Methoden der empirischen Medien- und Kommunikationsforschung zu, insbesondere im Feld der Computational Communication Science.

Flagship Areas

Democracy & Society
Crisis & Uncertainty
Digital Technology & AI
Health & Well-Being

Publikationen

2026

Neureiter, A., Knupfer, H., & Matthes, J. (Angenommen/Im Druck). The influence of green ads beyond brand outcomes: Environmental optimism, environmental knowledge, and support for green ad regulations. International Journal of Advertising .

Sarikakis, K., Zogo, Y. S. C., Arkoumanis, G., Baumgartner, S., Haslauer, S., Ramadani, G., & Chatziefraimidou, A. (2026, Jan 15). Framing AI Legal and Ethical Frontiers in the European Film Industry. The REBOOT Project (Reviving, Boosting, Optimising and Transforming European Film Competitiveness – REBOOT), funded by the European Union's Horizon Europe Research and Innovation programme under Grant Agreement No. 101094769. https://doi.org/10.5281/ZENODO.18258831

Sarikakis, K., & Haslauer, S. (Hrsg.) (2026, Jan 15). Policy briefings deriving from WP2-5 M36. The REBOOT Project (Reviving, Boosting, Optimising and Transforming European Film Competitiveness – REBOOT), funded by the European Union's Horizon Europe Research and Innovation programme under Grant Agreement No. 101094769. https://doi.org/10.5281/ZENODO.18258831

Matthes, J., Binder, A., Vranken, S., Heiss, R., & Kanková, J. (2026). Should they really see this? The depiction of alcohol in movies and series targeted at children. Mass Communication and Society . Vorzeitige Online-Publikation. https://doi.org/10.1080/15205436.2025.2610666

Kritzinger, S., Boomgaarden, H., Katsanidou, A., Lutz, G., Willmann, J., & Eberl, J.-M. (2026). Open science in democracy research: the research infrastructure “Monitoring Electoral Democracy” (MEDem): European Political Science, 24: 782-794. Webpublikation, Cambridge University Press. https://doi.org/10.1057/s41304-025-00534-8

Noetzel, S., Stubenvoll, M., Binder, A., & Matthes, J. (2026). Four shades of avoidance: Conceptualizing and predicting reactive and preventive dimensions of online political microtargeting avoidance. Behaviour & Information Technology, 45(1), 157-179. https://doi.org/10.1080/0144929X.2025.2512415

Corbu, N., Halagiera, D., Jin, S., Stanyer, J., Strömbäck, J., Matthes, J., Hopmann, D. N., Schemer, C., Koc-Michalska, K., & Aalberg, T. (2026). Illusory superiority about misinformation detection and its relationship to knowledge and fact-checking intentions: Evidence from 18 countries. Mass Communication and Society , 29(1), 101-120. https://doi.org/10.1080/15205436.2025.2495206

Matthes, J., Hodzic, S., Stevic, A., Nanz, A., Binder, A., Chan, M., & Bojić, L. (Angenommen/Im Druck). There are risks, but I will use it anyway: Predicting the urge to regulate and the intended use of generative AI among youth in four countries. Human Behavior and Emerging Technologies.

Bernhard-Harrer, J., Stecker, M., Eberl, J.-M., Boomgaarden, H. G., Kritzinger, S., & Ennser-Jedenastik, L. (2026). AUTNES Automatic Content Analysis of the Media Coverage 2024 (SUF edition). https://doi.org/10.11587/HOEXGX

Garusi, D., & Splendore, S. (2026). Explaining Polarized News Media Trust: A Comparison of Italian Adults and Young Adults. Mass Communication and Society , 1-16. https://doi.org/10.1080/15205436.2025.2605970

Lind, F., & Volk, S. C. (2026). Facilitating international comparative research: Global inclusivity of computational multilingual text analysis methods. in H. Badr, & K. G. Wilkins (Hrsg.), Critical communication research with global inclusivity Routledge.

Scharrer, M., Gahn, C., Bernhard-Harrer, J., Stecker, M., & Partheymüller, J. (2026). From Crisis Governance to Electoral Normality and the Longest Coalition Negotiations: The 2024 Austrian Parliamentary Election. West European Politics, 49(2), 570–589. https://doi.org/10.1080/01402382.2025.2535021

2025

Sarikakis, K., Chatziefraimidou, A., Haslauer, S., Arkoumanis, G., Zogo, Y. S. C., Fortuna, J., PATTI, N., Punzo, V., Romano, R., Turan, P., Sganga, C., Amram, D., Biltereyst, D., Landschoot, J. V., & Callet, C. (2025, Dez 31). Child-Friendly Film Industry. The REBOOT Project (Reviving, Boosting, Optimising and Transforming European Film Competitiveness – REBOOT), funded by the European Union's Horizon Europe Research and Innovation programme under Grant Agreement No. 101094769. https://doi.org/10.5281/ZENODO.18242936

Kermani, H. (2025). Computational propaganda. in A. Nai, M. Grömping, & D. Wirz (Hrsg.), Elgar Encyclopedia of Political Communication (S. 245-249). Edward Elgar Publishing.

Kermani, H. (2025). Connective action. in A. Nai, M. Grömping, & D. Wirz (Hrsg.), Elgar Encyclopedia of Political Communication (S. 266–270). Edward Elgar Publishing.

Reinhardt, A., Matthes, J., Hodzic, S., Kanková, J., Bojić, L., Maindal, H. T., Paraschiv, C., & Ryom, K. (2025). Who trusts AI for health information? A cross-national survey on trust determinants in four European countries. Health Communication. Vorzeitige Online-Publikation. https://doi.org/10.1080/10410236.2025.2601265

Uth, B. (2025). Hardly used, but highly appreciated? Use, importance and effects of engagement-oriented journalism. Digital Journalism. https://doi.org/10.1080/21670811.2025.2605489

Bührer, S., Koban, K., & Matthes, J. (2025). Misreading uncivil and intolerant anti-immigration content in digital spheres: The role of recent online perpetration. New Media & Society. Vorzeitige Online-Publikation. https://doi.org/10.1177/14614448251401865

Bührer, S., Koban, K., & Matthes, J. (2025). Misreading uncivil and intolerant antiimmigration content in digital spheres: The role of recent online perpetration. New Media & Society. Vorzeitige Online-Publikation. https://doi.org/10.1177/14614448251401865

Russmann, U., Einwiller, S., Seiffert-Brockmann, J., Stürmer, L., & Reiter, G. (2025). Journalism in times of blurring boundaries between journalism, PR and advertising. Journalism. Vorzeitige Online-Publikation. https://doi.org/10.1177/14648849251406152