Institut für Publizistik- und Kommunikationswissenschaft

Forschung

Die Forschung des Instituts für Publizistik- und Kommunikationswissenschaft behandelt Prozesse der öffentlichen, (medien-)vermittelten Kommunikation und deren infrastrukturelle Bedingungen sowie deren gesellschaftliche und individuelle Wirkungen. Dazu gehören in komparativer Perspektive die System- und Organisationsforschung, die Journalismusforschung, die historische Medienforschung, die Medieninhaltsforschung, sowie die Medienwirkungsforschung. Thematisch beschäftigen sich unsere Professorinnen und Professoren sowie das wissenschaftliche Personal mit zentralen Themen wie politische Kommunikation, Medienregulierung, Medienunterhaltung, Mediengeschichte, Medienwandel, Werbung oder Public Relations. Ein besonderer Stellenwert kommt dem Einsatz und der Weiterentwicklung der Methoden der empirischen Medien- und Kommunikationsforschung zu, insbesondere im Feld der Computational Communication Science.

Flagship Areas

  • Democracy & Society

  • Crisis & Uncertainty

  • Digital Technology & AI

  • Health & Well-Being

Publikationen

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2025

Bührer, S., Koban, K., & Matthes, J. (Angenommen/Im Druck). Immigration-related socio-cognitive dynamics driving digital hate: A four-country study on online incivility and intolerance perpetration. Journal of Computer-Mediated Communication.

Forrai, M., Koban, K., & Matthes, J. (2025). Not so ephemeral after all. Longitudinal associations between emerging adults’ engagement with ephemeral social media features, production stress, and social capital. Cyberpsychology : Journal of Psychological Research in Cyberspace, 19(5), Artikel 1. https://doi.org/10.5817/CP2025-5-1

Garusi, D., & Splendore, S. (2025). Young Adults’ Folk Theories in a Fragmented Journalistic Environment. The Case of Italy. Journalism Practice. https://doi.org/10.1080/17512786.2025.2587763

Bührer, S., Koban, K., & Matthes, J. (Angenommen/Im Druck). Misreading uncivil and intolerant anti-immigration content in digital spheres: The role of recent online perpetration. New Media & Society.

Lind, F., & Volk, S. C. (2026). Facilitating international comparative research: Global inclusivity of computational multilingual text analysis methods. in H. Badr, & K. G. Wilkins (Hrsg.), Critical communication research with global inclusivity Routledge. Vorzeitige Online-Publikation.

Kanková, J., Vranken, S., & Matthes, J. (2025). A double-edged sword: Exploring associations between engagement with mental health content by social media influencers and psychological well-being. Cyberpsychology : Journal of Psychological Research in Cyberspace, 19(5), Artikel Article 2. https://doi.org/10.5817/CP2025-5-2

Reinhardt, A., Matthes, J., Bojić, L., Maindal, H. T., Paraschiv, C., & Ryom, K. (2025). Help me, Doctor AI? A cross-national experiment on the effects of disease threat and stigma on AI health information-seeking intentions. Computers in Human Behavior, 172, Artikel 108718. https://doi.org/10.1016/j.chb.2025.108718

Matthes, J., Reinhardt, A., Hodzic, S., Kanková, J., Binder, A., Bojić, L., Maindal, H. T., Paraschiv, C., & Ryom, K. (Angenommen/Im Druck). Predicting the intention to use generative AI for health information: Comparative survey model. Journal of Medical Internet Research.

Matthes, J., & Vranken, S. (2025). The end of experimental research as we know it? A perspective on generative artificial intelligence in communication science. Communication and Change, 1, Artikel 18. https://doi.org/10.1007/s44382-025-00019-8

Reinhardt, A., Matthes, J., Hodzic, S., Kanková, J., Bojić, L., Maindal, H. T., Paraschiv, C., & Ryom, K. (Angenommen/Im Druck). Who trusts AI for health information? A cross-national survey on trust determinants in four European countries. Health Communication.

Engel, E., Gell, S., Karsay, K., & Heiss, R. (2025). Engagement With Influencers as Sources of Health Information and Product Promotions: A Cross-Sectional Survey of Austrian Youth Aged 15-25 Years. Journal of Adolescent Health. Vorzeitige Online-Publikation. https://doi.org/10.1016/j.jadohealth.2025.09.001

Kulichkina, A., Waldherr, A., & Wijermans, N. (2025). An Agent-Based Model of Online Protest and Repression in Authoritarian Settings. in Advances in Social Simulation (S. 305-319). Springer. https://doi.org/10.1007/978-3-031-91782-0_22

Munzir, A. A., Neureiter, A., Matthes, J., Chan, M., & Bojić, L. (2025). From sparks to action: The role of political influencers for young adults' political efficacy and political participation in Austria, Hong Kong, Indonesia, and Serbia. Frontiers in Political Science, 7, Artikel 1620631. https://doi.org/10.3389/fpos.2025.1620631

Stehle, H., Lührmann, J., & Uth, B. (2025). Striving for legitimacy: Strategic energy project communication and its characteristics. in Strategic sustainability communication. Principles, perspectives, and potential (S. 95-108). Springer. https://doi.org/10.1007/978-3-031-89486-2_6

Kanková, J., Binder, A., & Matthes, J. (2025). It's true, but still harmful: Examining the effects of overgeneralized health messages by social media influencers using two pre-registered experiments. Journal of health communication : international perspectives. Vorzeitige Online-Publikation. https://doi.org/10.1080/10810730.2025.2566712

Roney, C., Wiesner, D., Riedl, A. A., & Eberl, J.-M. (2025). Rally and Recalibrate: Political Dynamics of Audience Expectations of Journalism During Times of Crisis. The International Journal of Press/Politics. Vorzeitige Online-Publikation. https://doi.org/10.1177/19401612251375203

Maares, P., Löhmann, K. D., Hanusch, F., & Nölleke, D. (2025). Autonomy, objectivity, and transparency: The meaning and negotiation of journalistic values across different journalistic beats. International Journal of Press/Politics. Vorzeitige Online-Publikation. https://doi.org/10.1177/19401612251375208

Matthes, J., Neureiter, A., Kirchmair, T., Bin Ahmad, M., Binder, A., Brandstetter, C., Chuenterawong, P., & Jang, J. (2025). Does social media use make us more environmentally knowledgeable or more eco-anxious? A multi-country investigation. Online Media and Global Communication, 4(3), 387-409. https://doi.org/10.1515/omgc-2025-0037

Matthes, J., Nguyen, P. Q. G., Koban, K., Meerson, R., Khaleghipour, M., Garner, D. S., Bührer, S., & Kirchmair, T. (2025). Discursive consequences of social media hostility: Chilling effects, avoidance, and intervention behaviors of emerging adults in the U.S. and Indonesia. Computers in Human Behavior, 171, Artikel 108704. https://doi.org/10.1016/j.chb.2025.108704

Nanz, A., & Matthes, J. (Angenommen/Im Druck). Let me entertain you: Does online incidental exposure to non-political content distract from political learning? Journal of Information Technology & Politics.

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