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    Published online: 04/12/23
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  • Noronha, I., Harm, K., Saumer, M., Neureiter, A., & Matthes, J. (2025). Fem-vertised and fem-washed advertising on Instagram: How do they affect the attitude towards the brand and purchase intention? In D. Gunina & M. K. Waiguny (Eds.), Advances in advertising research XIII. Frontiers of advertising: Re-considering its shapes and forms (pp. 145-159). Cham: Springer. https://doi.org/10.1007/978-3-658-43936-1_10
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    Published online 27/02/25