The three-year Bachelor's degree program in Journalism and Communication Studies serves as an academic pre-professional education. In particular, students are provided with relevant skills for careers in various areas of professional communication, such as journalism, public relations, advertising, and market research.

After completing the introductory and orientation period as well as taking introduction lectures on methods and theories in communication science, students choose their key subjects from a variety of special areas of communication. In the practice fields of societal communication, students may specialize in journalism, public relations, advertising and market research.

Further information on the Bachelor's degree program is available on the website of the Directorate of Studies.