Franz Bogner Science Award 2021


Jan Hofmann, Lina Stürmer and Nicole Adlbrecht, all recent graduates of our master program, were each awarded one of this year's Franz Bogner Science Awards for PR.

Jan Hofmann's master thesis entitled Politisches Framing in Zeiten von Corona – Eine Frame-Analyse der Kommunikation von Österreichs Parlamentsparteien zur Corona-Krise received the first prize in the category "Master theses at universities". The thesis was supervised by Jörg Matthes. The second prize was shared between Lina Stürmer (Native Advertising: Wahrnehmung und Bewertung von kommerzieller und politischer Werbung) and Nicole Adlbrecht (Analyse der Notfallkommunikation der österreichischen Bundesregierung während der Coronakrise 2020). Both theses were supervised by Sabine Einwiller.

Generally, the Franz Bogner Science Award for PR honors outstanding BA theses, MA theses as well as (every three years) dissertations dealing with issues in Public Relations.

Image © Universität Wien

Award winners: Jan Hofmann, Lina Stürmer & Nicole Adlbrecht (Image © Sabine Einwiller)