Her master thesis entitled Negatives eWOM bei CSR-Beiträgen auf Facebook. Eine Analyse der kritischen NutzerInnen-Kommentare und Unternehmensantworten received the 2nd prize in the category "Master theses at universities". The thesis was supervised by Sabine Einwiller.
Generally, the award honors outstanding BA theses, MA theses as well as (every three years) dissertations dealing with issues in Public Relations.
