Institut für Publizistik- und Kommunikationswissenschaft

Florian Arendt

Florian Arendt

Assoz. Prof. Mag. Dr. Florian Arendt

Associate Professor of Health Communication
Währinger Straße 29, 1090 Vienna


E-Mail
+43-1-4277-49323

Florian Arendt (Ph.D., University of Vienna) is a communication scientist working in the field of health communication. In general, his research addresses the role of the media in the health domain. His research operates at the intersection of communication/social science and medicine/public health. Behind the background that health communication scholarship is characterized by research in many different disciplines (e.g., communication, medicine, public health, and psychology), Florian mainly uses theory and methodology from communication science to contribute to these interdisciplinary research efforts. He has published 90+ articles, most of them in journals in communication science (e.g., Communication Research, Journal of Communication, Health Communication, Journal of Health Communication) and medicine/public health journals (e.g., British Medical Journal, Crisis, Journal of Clinical Psychiatry, Social Science & Medicine).   

Florian's research focuses on a broad range of health issues such as suicide prevention, smoking cessation, cancer prevention, vaccination, depression, and sexually transmitted diseases. His research efforts can be broadly categorized into six domains: (1) Optimization of public health campaign messages, (2) global health disparities and digital health divide, (3) quality of health-related news, (4) stereotyping and health myths, (5) health-related consequences of new digital media technologies, and (6) historical perspective on health communication. In addition, Florian’s research aims to advance general communication theory (e.g., media-related selection, media stereotyping) and methodology (e.g., dose-response methodology, implicit measures in communication).

Florian Arendt (*1984) received his Ph.D. in Communication from the University of Vienna in 2013. Afterwards, he held the position as an "Akademischer Rat" (postdoctoral researcher) at the Department of Media and Communication, University of Munich (LMU). Since autumn 2018, Florian holds the tenure-track-professorship of health communication at the Department of Communication, University of Vienna.

Publications

2024

Scherr, S., Arendt, F., Prieler, M., & Ju, Y. (2024). Investigating the negative-cognitivetriad-hypothesis of news choice in Germany and South Korea: Does depression predict selective exposure to negative news? The Social Science Journal, 61(4), 817-834. https://doi.org/10.1080/03623319.2020.1859817

Arendt, F. (2024). The media and democratization: A long-term macro-level perspective on the role of the press during a democratic transition. Political Communication, 41(1), 26-44. https://doi.org/10.1080/10584609.2023.2238652

Till, B., Arendt, F., Rothauer, P., & Niederkrotenthaler, T. (2024). The role of the narrative in educative suicide awareness materials: A randomized controlled trial. Health Communication, 39(2), 403-416. https://doi.org/10.1080/10410236.2023.2167580

2023

Till, B., Arendt, F., Kirchner, S., Naderer, B., & Niederkrotenthaler, T. (2023). The role of monocausal versus multicausal explanations of suicide in suicide reporting: A randomized controlled trial. Suicide and Life-Threatening Behavior: the official journal of the American Association of Suicidology, 53(6), 1063-1075. https://doi.org/10.1111/sltb.13007

Arendt, F., Northup, T., Forrai, M., & Scheufele, D. (2023). Why we stopped listening to the other side: how partisan cues in news coverage undermine the deliberative foundations of democracy. Journal of Communication, 73(5), 413–426. https://doi.org/10.1093/joc/jqad007

Arendt, F. (2023). Media stereotypes, prejudice, and preference-based reinforcement: Toward the dynamic of self-reinforcing effects by integrating audience selectivity. Journal of Communication, 73(5), 463-475. https://doi.org/10.1093/joc/jqad019

Arendt, F., Till, B., Voracek, M., Kirchner, S., Sonneck, G., Naderer, B., Pürcher, P., & Niederkrotenthaler, T. (2023). ChatGPT, artificial intelligence, and suicide prevention: A call for a targeted and concerted research effort. Crisis: The Journal of Crisis Intervention and Suicide Prevention, 44(5), 367-370. https://doi.org/10.1027/0227-5910/a000915

Unterreiter, L., Scherr, S., & Arendt, F. (2023). Investigating the effects of disclosure of lived experience of depression by mental health professionals: A web-based randomized controlled trial. Health & New Media Research, 7(1), 31-36. https://doi.org/10.22720/hnmr.2023.00024

Mestas, M., & Arendt, F. (2023). A longitudinal dynamic perspective on quality in journalism: Investigating the long-term macro-level media effect of suicide reporting on suicide rates across a century. Communication Research. Advance online publication. https://doi.org/10.1177/0093650222115031

Arendt, F., Forrai, M., & Mestas, M. (2023). News framing and preference-based reinforcement: Evidence from a real framing environment during the COVID-19 pandemic. Communication Research (CR), 50(2), 179-204. https://doi.org/10.1177/00936502221102104

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