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Publikationen und Vorträge


Ruppel, C. (2019). Value-based consumer disidentification and its impact on consumers' reactions to corporate crisis. Medien Journal, 42(3), 5-24.

Einwiller, S., Lis, B., Ruppel, C., & Sen, S. (2019). When CSR-based identification backfires – Testing the effects of identification-related negative publicity. Journal of Business Research, 104(3), 1-13.

Seiffert-Brockmann, J., Ruppel, C., & Einwiller, S. (2019). Gives you wings. Or not? Exploring the impact of viewers' responsibility attribution and surprise on their attitude, identification and trust. Corporate Communications: An International Journal. Advance online publication.

Einwiller, S., Ruppel, C., & Strasser, C. (2019). Effects of corporate social responsibility activities for refugees: The case of Austrian Federal Railways. Corporate Communications: An International Journal, 24(2), 318-333.

Einwiller, S., Laufer, D., & Ruppel, C. (2017). Believe me, I am one of you! The role of common group affiliation in crisis communication. Public Relations Review, 43(5), 1007-1015.

Einwiller, S., Ruppel, C., & Schnauber, A. (2016). Harmonization and differences in CSR reporting of US and German companies. Analyzing the role of global reporting standards and country-of-origin. Corporate Communications: An International Journal, 21(2), 230-245.

Einwiller, S., & Ruppel, C. (2015). Corporate brand: Experimental research. In T. C. Melewar & S. F. Syed Alwi (Eds.), Corporate branding: Areas, arenas and approaches (pp. 208-229). Routledge.


Seiffert-Brockmann, J., Einwiller, S., & Ruppel, C. (2018). Critical coverage: The impact of responsibility attribution on attitude, (dis)identification and trust. Paper presented at the 25th International Public Relations Research Symposium Bledcom, July 6, Bled, Slovenia.

Seiffert-Brockmann, J., M. Habermeier, M., & Ruppel, C. (2018). Destructive voices? The impact of character attacks on images of and identification with athletes in football. Full paper presented at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic.

Einwiller, S., Ruppel, C., & Strasser, C. (2017). CSR effects on the company – The case of ÖBB’s activities for refugees. Presented at the 4th International CSR Communication Conference CSRCOM, September 21-23, Vienna, Austria.

Ruppel, C., & Einwiller, S. (2017). Identifiers' and disidentifiers' reactions to corporate misconduct – The role of emotions as mediators. Paper presented at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.

Ruppel, C., & Einwiller, S. (2016). Do identified and disidentified consumers feel differently compared to non-identified consumers, and hence act differently toward corporate misconduct? Presented at the Association for Consumer Research Conference 2016, Oct 27-30, Berlin, Germany.

Einwiller, S., Ruppel, C., Laufer, D., & Garrett, T. (2016). Who shall speak in a crisis? The role of spokesperson nationality. Presented at the International Public Relations Research Conference, 4-8 March, Miami, Florida.

Ruppel, C., Einwiller, S., & Haryanto, E. (2013). Beware of attacks on consumer-company identification. Paper presented at the 2nd International CSR Communication Conference, September 18-20, Aarhus, Denmark.

Ruppel, C., & Einwiller S. (2011). Trust in financial investments: Who or what really counts. Advances in Consumer Research, Vol. 39, 899.

Einwiller, S., & Ruppel, C. (2011). Trust in financial investments. Paper presented at the 16th International Conference on Corporate and Marketing Communications (CMC), April 27-29, Athens, Greece.

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