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Einwiller, S., & Korn, C. (in press). Employee reactions to negative media coverage. In F. Frandsen & W. Johansen (Eds.), Handbook of crisis communication. Mouton de Gruyter.

Einwiller, S., & Kim, S. (2020). How online content providers moderate user-generated content to prevent harmful online communication – An analysis of policies and their implementation. Policy & Internet. Advance online publication.

Weitzl, W., Seiffert-Brockmann, J., & Einwiller, S. (2020). Investigating the effects of sponsorship and forewarning disclosures on recipients' reactance. Communications. The European Journal of Communication Research. In print.

Naderer, B., Seiffert-Brockmann, J., Matthes, J., & Einwiller, S. (2020). Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness. Communications. The European Journal of Communication Research. Advance online publication.

Gruber, M., Mayer, C., & Einwiller, S. (2020). What drives people to participate in online firestorms? Online Information Review. Advance online publication.

Einwiller, S., & Carroll, C. (2020). Negative disclosures in corporate social responsibility reporting. Corporate Communications: An International Journal. Advance online publication.

Mayrhofer, M., Matthes, J., Einwiller, S., & Naderer, B. (2020). User generated content presenting brands on social media increases young adults' purchase intention. International Journal of Advertising, 39(1), 166-186.

Seiffert-Brockmann, J., & Einwiller, S. (2020). Content-Strategien in der Unternehmenskommunikation: Themensetzung, Storytelling und Newsrooms (Content strategies in corporate communication: Agenda setting, storytelling and newsrooms). In A. Zerfass, M. Piwinger & U. Röttger (Eds.), Handbuch Unternehmenskommunikation (Handbook of corporate communication) (3rd Edn.). Wiesbaden: Springer Gabler.

Hoffmann, C. P., & Einwiller, S. (2020). Psychologische Dimensionen der Unternehmens-kommunikation (Psychological dimensions of corporate communication). In A. Zerfass, M. Piwinger & U. Röttger (Eds.), Handbuch Unternehmenskommunikation (Handbook of corporate communication) (3rd Edn.). Wiesbaden: Springer Gabler.

Einwiller, S. (2020). Reputation und Image. Grundlagen, Einflussmöglichkeiten, Management (Reputation and image. Foundations, possibilities for influence, management). In A. Zerfass, M. Piwinger & U. Röttger (Eds.), Handbuch Unternehmenskommunikation (Handbook of corporate communication) (3rd Edn.). Wiesbaden: Springer Gabler.

Ninova-Solovykh, N., & Einwiller, S. (2020). Mitarbeitende als Botschafter von Unternehmen (Employees as corporate ambassadors). In S. Einwiller, S. Sackmann & A. Zerfass (Eds.), Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen (Handbook employee communication. Internal communication in companies). Wiesbaden: Springer Gabler.


Einwiller, S. (2019). Transparenz im Content Marketing. Kommunikationsmanager, 3-2019, 52-55.

Ninova-Solovykh, N., Seiffert-Brockmann, J., Einwiller, S., Wolfgruber, D., & Berger, K. (2019). It's all about content. Strategic Topic Management in agile organizations (Communication Insights, Issue 6). Leipzig, Germany: Academic Society for Management & Communication.

Seiffert-Brockmann, J., Ruppel, C., & Einwiller, S. (2019). Gives you wings. Or not? Exploring the impact of viewer's responsibility attribution and surprise on their attitude, identification and trust. Corporate Communications: An International Journal. Advance online publication.

Weitzl, W., & Einwiller, S. (2019). Profiling (un-)committed online complainants: Their characteristics and post-webcare reactions. Journal of Business Research. Advance online publication.

Mayrhofer, M., Matthes, J., Einwiller, S., & Naderer, B. (2019). User generated content presenting brands on social media increases young adults' purchase intention. International Journal of Advertising. [OnlineFirst]

Ngai, C. S. B., Einwiller, S., & Singh, R. G. (2019). An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China. Public Relations Review. Advance online publication.

Schultz, C., Einwiller, S., Seiffert-Brockmann, J., & Weitzl, W. (2019). When reputation influences trust in nonprofit organizations. The role of value attachment as moderator. Corporate Reputation Review, 22(4), 159-170.

Einwiller, S., Lis, B., Ruppel, C., & Sen, S. (2019). When CSR-based identification backfires: Testing the effects of CSR-related negative publicity. Journal of Business Research, 104, 1-13.

Einwiller, S., Ruppel, C., & Strasser, C. (2019). Effects of corporate social responsibility activities for refugees: The case of Austrian Federal Railways. Corporate Communications: An International Journal, 24(2), 318-333.

Weder, F., Einwiller, S., & Eberwein, T. (2019). Heading for new shores: Impact orientation of CSR communication and the need for communicative responsibility. Corporate Communications: An International Journal24(2). 198-211.


Seiffert-Brockmann, J., Einwiller, S., & Stranzl, J. (2018). Character assassination of CEOs in crises – Questioning CEOs' character and values in corporate crises. European Journal of Communication, 33(4), 413-429.

Weitzl, W., Hutzinger, C., & Einwiller, S. (2018). An empirical study on how webcare mitigates complainants' failure attributions and negative word-of-mouth. Computers in Human Behavior, 89, 316-327.

Weitzl, W., & Einwiller, S. (2018). Consumer engagement in the digital era: Its nature, drivers, and outcomes. In K. Johnston & M. Taylor (Eds.). The Handbook of Communication Engagement (pp. 453-473). Wiley-Blackwell.

Einwiller, S., & Gratz, M. (2018). Der VW-Abgasskandal in Social Media. Eine Analyse der deutschen und US-amerikanischen Facebook-Kommunikation des VW Konzerns während des Abgasskandals. In T. Duschlbauer, S. Martin & P. Saffarnia (Eds.), Organisationskommunikation im Zeichen der Digitalisierung (pp. 115-127). Baden-Baden: Nomos.


Einwiller, S., Laufer, D., & Ruppel, C. (2017). Believe me, I am one of you! The role of common group affiliation in crisis communication. Public Relations Review, 43(5), 1007-1015.

Einwiller, S., Viererbl, B., & Himmelreich, S. (2017). Journalists' coverage of online firestorms in German-language news media. Journalism Practice, 11(9), 1178-1197.


Weitzl, W., Einwiller, S., Wolfsteiner, E., & Wagner, U. (2016). When Credibility Truly Matters Online: Investigating the Role of Source Credibility For the Impact of Customer Reviews. In P. Moreau & S.Puntoni (Eds.), NA - Advances in Consumer Research Vol. 44 (pp. 353-358). Duluth, MN: Association for Consumer Research.

Einwiller, S., & Faber-Wiener, G. (2016). Ethische Herausforderungen in der PR Praxis (Ethical challenges in PR practice). Medien Journal, 4, 4-20.

Einwiller, S., & Freinschlag, A. (2016). Mitarbeitermotivation für Corporate Volunteering – Eine empirische Untersuchung am Beispiel der Initiative „A1 Internet für Alle“ (Employee motivation for corporate volunteering – an empirical study using the example of the initative “A1 Internet for All”). Wirtschaftspsychologie, 4, 40-52.

Einwiller, S., & Weitzl, W. (2016). Review of the book Business essentials for strategic communicators. Creating shared value for the organization and its stakeholders, by M. W. Ragas & R. Culp. Corporate Communications: An International Journal, 21(3), 409-412.

Roessing, T., & Einwiller, S. A. (2016). Portrayals of large corporations in the English and German version of Wikipedia – Exploring similarities and differences. Corporate Reputation Review, 19(2), 108-126.

Einwiller, S. (2016). Attitudes. In C. Carroll (Ed.), The SAGE Encyclopedia of Corporate Reputation (pp. 43-45). Thousand Oaks, CA: SAGE.

Einwiller, S. (2016). Messung des Kommunikationserfolges der Mitarbeiterkommunikation (Measurement of employee communication performance). In F.-R. Esch, T. Langner, & M. Bruhn (Eds.), Handbuch Controlling der Kommunikation. Grundlagen – Innovative Ansätze – Praktische Umsetzungen (pp. 555-575). Wiesbaden: Springer Gabler.

Einwiller, S. A., Ruppel, C., & Schnauber, A. (2016). Harmonization and differences in CSR reporting of US and German companies. Analyzing the role of global reporting standards and country-of-origin. Corporate Communications: An International Journal, 21(2), 230-245.

Korn, C., & Einwiller, S. (2016). Negative Medienberichterstattung über Organisationen – Ihre Bedeutung für Mitarbeitende und interne Kommunikation (Negative news media coverage about organizations – Its significance for employees and internal communication) (pp. 123-141). In S. Huck-Sandhu (Ed.), Interne Kommunikation im Wandel. Theoretische Konzepte und empirische Befunde. Wiesbaden: Springer VS.


Einwiller, S., & Steilen, S. (2015). Beschwerdemanagement in Social Media: Wie US-amerikanische Unternehmen mit Beschwerden in Facebook und Twitter umgehen. Medien Journal - Zeitschrift für Medien- und Kommunikationsforschung, 39(1), 35-52.

Szyszka, P., & Einwiller, S. (2015). PR-Arbeit im Absatzmarkt (Market-oriented public relations). In R. Fröhlich, P. Szyszka & G.Bentele (Eds.), Handbuch der Public Relations (3rd Edn.) (pp. 851-868). Wiesbaden: Springer VS.

Einwiller, S., & Steilen, S. (2015). Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies. Public Relations Review, 41(2), 195-204.

Einwiller, S., & Ruppel, C. (2015). Corporate brand: Experimental research. In T. C. Melewar & S. F. Syed Alwi (Eds.), Corporate branding: Areas, arenas and approaches (pp. 208-229). Routledge.


Carroll, C. E., & Einwiller, S. A. (2014). Transparency signaling and disclosure alignment in CSR reporting. In Information Resources Management Association (Ed.), Human rights and ethics: Concepts, methodologies, tools, and applications (chapter 42, pp. 757-777). Hershey, PA: IGI-Global.

Becker, J., Einwiller, S., & Medjedovic, J. (2014). The effect of incongruence between CEO and corporate brand personality on financial analysts’ attitudes and assessment of a company’s performance. International Journal of Strategic Communication, 8(3), 146-159.

Himmelreich, S., & Einwiller, S. (2014). Wenn der "Shitstorm" überschwappt – Eine Analyse digitaler Spillover in der deutschen Print- und Onlineberichterstattung (When the "shitstorm" spills over – An analysis of digital spillovers in German print- and online coverage). In O. Hoffjann & T. Pleil (Eds.), Strategische Onlinekommunikation – Theoretische Konzepte und empirische Befunde (pp. 183-205). Wiesbaden: Springer VS.

Einwiller, S. (2014). Reputation und Image: Grundlagen, Einflussmöglichkeiten, Management (Reputation and image: Principles, possibilities to influence, management). In A. Zerfaß & M. Piwinger (Eds.), Handbuch Unternehmenskommunikation (pp. 371-391). Wiesbaden: Springer Gabler.

Carroll, C. E., & Einwiller, S. A. (2014). Disclosure alignment and transparency signaling in CSR reports. In Roderick P. Hart (Ed.), Communication and Language Analysis in the Corporate World (pp. 249-270). Hershey, PA: IGI-Global.


Korn, C., & Einwiller, S. (2013). Media coverage about organisations in critical situations – Analysing the impact on employees. Corporate Communications: An International Journal, 18(4), 451-468.

Einwiller, S., & Johar, G. (2013). Countering accusations with inoculation: The moderating role of consumer-company identification. Public Relations Review, 39(3), 198-206.

Einwiller, S., & Schnauber, A. (2013). Wie deutsche und US-amerikanische Großunternehmen über ihre unternehmerische Verantwortung berichten - Gemeinsamkeiten und Unterschiede (How German and US corporations report on their corporate responsibility - similarities and differences). In D. Ingenhoff (Ed.), Internationale PR-Forschung (pp. 53-85). Konstanz: UVK.

Einwiller, S. (2013). Corporate attributes and associations. In C. E. Carroll (Ed.), Handbook of communication and corporate reputation (pp. 293-305). Malden, MA: Wiley-Blackwell.


Einwiller, S., & Boenigk, M. (2012). Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises. Journal of Marketing Communications, 18(5), 335-361.

Römmele, A., & Einwiller, S. (2012). Soziale Medien in der Bundestagswahl 2009 (Social media in the German federal election 2009). Zeitschrift für Parlamentsfragen, 43(1), 103-113.

Maier, M., Einwiller, S., & Theilmann, K. (2012). Interne Kommunikation aus der kommunikationswissenschaftlichen Perspektive (Internal communication from the perspective of communication sciences). In M. Maier, A. Retzbach, & F. Schneider (Eds.), Psychologie der internen Organisationskommunikation (pp. 117-133). Göttingen: Hogrefe.

Einwiller, S., & Landmeier, C. (2012). Interne Kommunikation: Digitale Strategien für Mitarbeiter und Führungskräfte (Internal communication: Digital strategies for employees and managers). In A. Zerfaß & T. Pleil (Eds.), Handbuch Online-PR. Strategische Kommunikation im Internet und Social Web (pp. 201-216). Konstanz: UVK.


Einwiller, S., & Kuhn, M. (2011). Integrated reputation analysis at Daimler. In S. Helm, K. Liehr-Gobbers, & C. Storck (Eds.), Reputation management (pp. 189-200). Berlin and Heidelberg: Springer.

Einwiller, S., Bentele, G., & Landmeier, C. (2011). Corporate reputation and the news media in Germany. In C. Carroll (Ed.), Corporate reputation and the news media. Agenda-setting within business news coverage in developed, emerging, and frontier market (pp. 76-95). New York and London: Routledge.

Einwiller, S. (2011). Review of the book PR-Beratung. Qualitative Analyse der Zusammenarbeit zwischen PR-Agenturen und Kunden, by R. Fuhrberg. Publizistik, 56, 233-234.


Einwiller, S., Carroll, C. E., & Korn, K. (2010). Under what conditions do the news media influence corporate reputation? The roles of media dependency and need for orientation. Corporate Reputation Review, 12(4), 299-315.

Johar, G., Birk, M., & Einwiller, S. (2010). How to save your brand in the face of crisis. MIT Sloan Management Review, 51(4), 57-64.

Sommer, K., Einwiller, S., Ingenhoff, D., & Winistörfer, N. (2010). Wirtschaftsberichterstattung im Rundfunk der Schweiz. Eine inhaltsanalytische Untersuchung zu Unterschieden zwischen den Sprachregionen (Business news coverage in Swiss broadcasting. A content analysis on the differences between language regions). Studies in Communication Sciences, 10(2), 27-50.

Einwiller, S., & Römmele, A. (2010). Review of the book Personalisierung der Organisationskommunikation: Theoretische Zugänge, Empirie und Praxis, by M. Eisenegger & S. Wehmeier (Eds.). Publizistik, 55, 200-201.


Einwiller, S., & Kamins, M. (2008). Rumor has it: The moderating effect of identification on rumor impact and the effectiveness of rumor refutation. Journal of Applied Social Psychology, 38(9), 2248 - 2260.

Johar, G., Birk, M., & Einwiller, S. (2008). Brand recovery communication in the face of crisis. HERMES, Columbia Business School, Winter 2008, 16-21.

Einwiller, S., & Ingenhoff, D. (2008). Corporate branding and issues management - Integrating two concepts to enhance corporate reputation. In M. Meckel & B. Schmid (Eds.), Kommunikationsmanagement im Wandel (pp. 249-269). Wiesbaden: Gabler.

Einwiller, S., Klöfer, F., & Nies, U. (2008). Mitarbeiterkommunikation (Employee communication). In M. Meckel & B. Schmid (Eds.), Unternehmenskommunikation. Kommunikationsmanagement aus Sicht der Unternehmensführung (pp. 217-256) (2nd Edn.). Wiesbaden: Gabler.

Einwiller, S., Lehmann, D., Winistörfer, N., Ingenhoff, D., & Sommer, K. (2008). Wirtschaftsberichterstattung in den Fernseh- und Radionachrichten – Erfüllen die Nachrichtensendungen den Service Public? (Business news coverage in TV and radio news – Do news programs fulfill the public service?). Projekt-Abschlussbericht für das Bundesamt für Kommunikation (BAKOM).

Einwiller, S., Winistörfer, N., & Boenigk, M. (2008). Modell des integrierten Kommunikationsmanagement (A model of integrated communication management). Working paper 5-2008, Fachhochschule Nordwestschweiz.


Einwiller, S. (2007). Corporate Branding. Das Management der Unternehmensmarke (Corporate branding. Management of the corporate brand). In A. Florack, M. Scarabis, & E. Primosch (Eds.), Psychologie der Markenführung (pp. 113-135). München: Vahlen.


Einwiller, S., Fedorikhin, A., Johnson, A., & Kamins, M. (2006). Enough is enough! When identification no longer prevents negative corporate associations. Journal of the Academy of Marketing Science, 34(2), 185-194.

Westhues, M., & Einwiller, S. (2006). Corporate foundations – Their role for corporate social responsibility. Corporate Reputation Review, 9(2), 144-153.


Einwiller, S., Herrmann, A., & Ingenhoff, D. (2005). Vertrauen durch Reputation – Grundmodell und empirische Befunde im E-Business (Trust through reputation – Basic model and empirical findings in e-business). Marketing Zeitschrift für Forschung und Praxis (Marketing ZFP), 1, 25-40.


Einwiller, S. (2003). Vertrauen durch Reputation im elektronischen Handel (Trust through reputation in electronic commerce). Wiesbaden: Gabler/Deutscher Universitäts-Verlag. ISBN 3-8244-7865-X.

Bohner, G., Einwiller, S., Erb, H.-P., & Siebler, F. (2003). When small means comfortable: Relations between product attributes in two-sided advertising. Journal of Consumer Psychology, 13(4), 454-463.

Einwiller, S. (2003). When reputation engenders trust: An investigation in business-to-consumer electronic commerce. Electronic Markets – The International Journal of Electronic Commerce and Business Media, 13(3), 196-209.

Einwiller, S. (2003). The significance of reputation and brand in creating trust between an online vendor and its customers. In O. Petrovic, M. Fallenböck, & Ch. Kittl (Eds.), Trust in the network economy (pp. 113-127). Berlin: Springer.

Ingenhoff, D., Prykop, C., & Einwiller, S. (2003). Strategisches Issues Management: Interne Kommunikation und Koordination (Strategic issues management. Internal communication and coordination). Research Report, Center for Corporate Communication, Institute for Media and Communications Management, Universität St. Gallen.


Einwiller, S., & Will, M. (2002). Towards an integrated approach to corporate branding - Findings from an empirical study. Corporate Communications: An International Journal, 7(2), 100-109. (received the Emerald Literati Club 2003 “Highly Recommended Award”)

Erb, H.-P., Bohner, G., Rank, S., & Einwiller, S. (2002). Processing minority and majority communications: The role of conflict with prior attitudes. Personality and Social Psychology Bulletin, 28(9), 1172-1182.


Geissler, U., & Einwiller, S. (2001). A typology of entrepreneurial communicators: Findings from an empirical study in e-business. The International Journal on Media Management, 3(3), 154-160.

Tomczak, T., Kernstock, J., Will, M., Brockdorff, B., & Einwiller, S. (2001). Corporate Branding – Die zukunftsweisende Funktion zwischen Marketing, Unternehmenskommunikation und strategischem Management (Corporate branding – the pioneering function between marketing, corporate communication and strategic management). Thexis, 4, 2-4.

Einwiller, S. (2001). Review of the book Branding@the Digital Age, by H. M. Meyers, & R. Gerstmann. The International Journal on Media Management, 3(4), 237-238.    

Einwiller, S., & Will, M. (2001). Corporate Branding Study – Theoretical Concepts and Empirical Findings. Working Report 2001-01, Institute for Media and Communications Management, University of St. Gallen.


Einwiller, S., Geissler, U., & Will, M. (2000). Engendering trust in Internet businesses using elements of corporate branding. In H. Michael Chung (Ed.), Proceedings of the 2000 Americas Conference on Information Systems (AMCIS 2000) (pp. 733-739). August 10-13, 2000, Long Beach, CA.

Geissler, U., & Einwiller, S. (2000). Branding cyberpreneurs - Challenges for communications management in the 21st Century. In T.J. Boyle, B. Hinrichs, & K. Klenke (Eds.), Proceedings of the 18th AoM / IAoM Annual Conference (pp. 39-46). Chesapeake, Virginia: Maximilian Press.

Porak, V., Geissler, U., & Einwiller, S. (2000). Corporate media – An approach for corporate community management. In H.R. Hansen, M. Bichler, H. Mahrer (Eds.), Proceedings of the 8th European Conference of Information Systems (ECIS 2000) (pp. 771-778).

Einwiller, S., Wolters, A.-L., & Will, M. (2000). Investor Relations im Börseneinführungsprozess an der New York Stock Exchange. Kommunikative Massnahmen ausländischer Emittenten in den Phasen des Listing. (Investor relations during an IPO at the New York Stock Exchange). Working Report 2000-06, Institute for Media and Communications Management, University of St. Gallen.

Einwiller, S. (2000). Methoden zur Bestimmung des Markenwerts (Approaches to determine brand value). Working Paper 2000-15, Institute for Media and Communications Management, University of St. Gallen.


Darke, P., Chaiken, S., Bohner, G., Einwiller, S., Erb, H.-P., & Hazlewood, D. (1998). Accuracy motivation, consensus information, and the law of large numbers: Effects on attitude judgement in the absence of argumentation. Personality and Social Psychology Bulletin, 24(11), 1205-1215.

Bohner, G., Rank, S., Reinhard, M.-A., Einwiller, S., & Erb, H.-P. (1998). Motivational determinants of systematic processing: Expectancy moderates effects of desired confidence on processing effort. European Journal of Social Psychology, 28(2), 185-206.

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