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Conferences (Full Papers)


2019

Einwiller, S., Seiffert-Brockmann, J., Ninova, N., & Wolfgruber, D. (2019). Does topic-based strategic communication management foster employee work engagement? 21st Annual Congress of the European Public Relations Education and Research Association (Euprera), 26-28 September, Zagreb, Croatia.

Weitzl, W., Hutzinger, C., & Einwiller, S. (2019). How can firms stop negative word-of-mouth? A typology of online complainants. 2019 AMS World Marketing Congress, July 9-12, Edinburgh, Great Britain.

Einwiller, S., & Kim, S. (2019). How organizations exercise their responsibility to prevent harmful online communication. Paper presented at the Conference of the International Association of Media and Communication Research (IAMCR 2019), July 7-11, Madrid, Spain.

Weitzl, W., Hutzinger, C., & Einwiller, S. (2019). The dark side of customer-brand relationships: Revenge following customer satisfaction. 48th EMAC Annual Conference, May 28-31, Hamburg, Germany.

Seiffert-Brockmann, J., Einwiller, S., & Wolfgruber, D. (2019). Agile content management. Paper presented at the 69th Annual Conference of the International Communication Association (ICA), May 23-29, Washington D.C., USA.

Weitzl, W., Hutzinger, C., Einwiller, S., & Grohs, R. (2019). The Evolution of Online Complainants’ Desires. Paper presented at the 2019 Winter American Marketing Association (AMA) Conference, Feb. 22-24, Austin, TX. (Best Paper in the category "Complexity of Firm–Customer Relationship")


2018

Weitzl, W., Hutzinger, C., & Einwiller, S. (2018). How (un-)committed customers cope with (non-)economic service failures and online recovery attempts. Symposium for Language in Webcare - Interdisciplinary Perspectives, November 22-23, Ghent, Belgium.

Weitzl, W., & Einwiller, S. (2018). Intervening failure attribution perceptions and NWOM with online service recovery actions. Academy of Marketing Science World Marketing Congress (AMSWMC21), June, 27-29, Porto, Portugal.

Weitzl, W, Hutzinger, C., Güntürkün, B.-P., & Einwiller, S. (2018). When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge. SERVSIG 2018, June 14-16, Paris, France.

Gruber, M., Mayer, C., & Einwiller, S. (2018). Participation in online firestorms. Adapting the situational theory of problem solving to the online sphere. Paper presented at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic.

Weitzl, W., Einwiller, S., & Seiffert-Brockmann, J. (2018). When can sponsorship disclosures lead consumers to resist covert persuasion online? Paper presented at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic.

Mayrhofer, M., Matthes, J., Naderer, B., & Einwiller, S. (2018). The impact of alcohol brand appearances on Facebook on purchase intention. Paper presented at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic.


2017

Weitzl, W., & Einwiller, S. (2017). Investigating the outcomes of (un-)desired online service recovery actions. 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), September 7-8, London, Great Britain.

Weitzl, W. & Einwiller S. (2017). Investigating online complainants' reactions to (un)desired webcare responses. Paper presented at the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), September 7-8, London, UK.

Weitzl, W. & Einwiller S. (2017). A cross-country analysis of consumer online badmouthing. Paper presented at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.

Ruppel, C. & Einwiller, S. (2017). Identifiers' and disidentifiers' reactions to corporate misconduct – The role of emotions as mediators. Paper presented at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.

Einwiller, S. (2017) To do good in the name of the employer. Paper presented at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.

Weitzl, W., & Einwiller, S. (2017). When service recovery actions backfire. Paper presented at the 2017 Winter American Marketing Association (AMA) Conference, Feb. 17-19, Orlando, FL.

Weitzl, W., & Einwiller, S. (2017). When online service recovery actions backfire. Paper presented at the 2017 Winter American Marketing Association (AMA) Conference, Feb. 17-19, Orlando, FL.


2016

Weitzl, W., Wolfsteiner, E., Wagner, U., & Einwiller, S. (2016). My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence. Presented at the Global Marketing Conference, 2016, July 21-24, Hong Kong.

Einwiller, S., & Carroll, C.E. (2016). How balanced is CSR reporting? An intercultural comparison of negative disclosures. Paper presented at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.

Einwiller, S., Himmelreich, S., & Viererbl, B. (2016). The role of user-generated criticism in mainstream media coverage: How journalists cover online firestorms. Paper presented at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.

Weitzl, W., Einwiller, S., Beldad, A.D., & Zniva, R. (2016). Creating consumer-based brand equity with brand communication on Facebook. Paper presented at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.

Ngai, C., & Einwiller, S. (2016). Relationship building on Sina Weibo: Exploring cultural influence on Chinese and German companies' communication practices. Paper presented at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.


2015

Einwiller, S., & Korn, C. (2015). Employees' reactions to inquiries of outsiders in the event of negative media coverage – The roles of organizational identification and internal corporate communication. Paper presented at the 65th Annual Conference of the International Communication Association (ICA), May 21-25, San Juan, Puerto Rico.


2014

Einwiller, S., & Korn, C. (2014). The Effects of favorable media coverage about an organization on its employees. Paper presented at the Preconference of the ICA Organizational Communication Division, May 22, Seattle, WA.


2013

Ruppel, C., & Einwiller, S. (2013). Beware of attacks on consumer-company identification. Paper presented at the 2nd International CSR Communication Conference, September 18-20, Aarhus, Denmark.

Carroll, C. E., & Einwiller, S. (2013). Disclosure alignment and transparency signaling in CSR reports. Paper presented at the 2nd International CSR Communication Conference, September 18-20, Aarhus, Denmark.

Einwiller, S., & Schnauber, A. (2013). The influence of international reporting standards on CSR reporting. Paper presented at the 63rd Annual Conference of the International Communication Association (ICA), June 17-21, London, Great Britain.

Schultz, C., & Einwiller, S. (2013). The role of reputation to engender support for nonprofit organizations. Paper presented at the 63rd Annual Conference of the International Communication Association (ICA), June 17-21, London, Great Britain.


2011

Landmeier, C., & Einwiller, S. (2011). Media coverage about organizations in critical situations – Analyzing the impact on employees. Paper presented at the 2nd International Conference on Crisis Communication at the Beginning of the 21st Century, October 6-8, Aarhus, Denmark.


2010

Römmele, A., & Einwiller. S (2010). Citizen leaders and party laggards: Social media in the 2009 German Federal Election. Paper presented at the Annual Meeting of the American Political Science Association, September 1-5, Washington, DC.

Einwiller, S., & Römmele, A. (2010). The role of the company leader in communicating and accepting responsibility during a crisis. Paper presented at the EUPRERA Congress 2010, September 23-24, Jyväskylä, Finland. 


2008

Einwiller, S., Liehr-Gobbers, K., Renner, M., & Wänke, M. (2008). The role of reputation to engender trust in the pharmaceutical industry. Paper presented at the 37th Conference of the European Marketing Academy (EMAC), May 27-30, Brighton, Great Britain.


2007

Einwiller, S., & Kamins, M. A. (2007). The impact of identification on the effectiveness of refutation as a counter-rumor strategy. Paper presented at the Annual Conference of the Academy of Marketing Science (AMS), May 23-26, Coral Gables, FL.

Einwiller, S., & Johar, G. (2007). Preventing damage from accusations – The case of Walmart. Paper presented at the 36th Conference of the European Marketing Academy (EMAC), May 22-25, Reykjavik, Iceland.


2004

Westhues, M., & Einwiller, S. (2004). Corporate foundations and corporate reputation – How corporate foundations can contribute to corporate social responsibility communication. Paper presented at the 8th International Research Conference on Corporate Reputation, Identity, and Competitiveness, May 20-23, 2004, Fort Lauderdale, FL.


2003

Einwiller, S., Ingenhoff, D., & Schmid, B. (2003). A model of trust and reputation in electronic commerce. Paper presented at the 32nd European Marketing Association Conference (EMAC), May 20-23, Glasgow.

Prykop, C., Einwiller, S., & Ingenhoff, D. (2003). Applying issues management to meet the challenges of corporate brand management – An empirical investigation in Europe. Paper presented at the Annual Conference of the Academy of Marketing Science, May 28-31, Wyndham Washington, DC.


2001

Einwiller, S. (2001): The significance of reputation and brand for creating trust in the different stages of a relationship between an online vendor and its customers. Paper presented at the 8th Research Symposium on Emerging Electronic Markets (RSEEM2001), September 16-18, Maastricht, NL.

Einwiller, S. (2001). Trust in mobile electronic commerce – Special aspects and possible actions. Paper presented at the 4th International Conference on Telekommunications and Information Markets (COTIM 2001), July 18-20, Karlsruhe, Germany.

Einwiller, S. & Will, M. (2001). The role of reputation to engender trust in electronic markets. Paper presented at the 5th International Conference on Corporate Reputation, Identity, and Competitiveness, May 17-19, Paris, France.


2000

Einwiller, S., Geissler, U., & Will, M. (2000). Engendering trust in Internet businesses using elements of corporate branding. In H. Michael Chung (Ed.), Proceedings of the 2000 Americas Conference on Information Systems (AMCIS 2000) (pp. 733-739). August 10-13, 2000, Long Beach, CA.

Geissler, U., & Einwiller, S. (2000). Branding cyberpreneurs - Challenges for communications management in the 21st Century. In T.J. Boyle, B. Hinrichs, & K. Klenke (Eds.), Proceedings of the 18th AoM / IAoM Annual Conference (pp. 39-46). Chesapeake, Virginia: Maximilian Press.

Porak, V., Geissler, U., & Einwiller, S. (2000). Corporate media - An approach for corporate community management. In H. R. Hansen, M. Bichler, H. Mahrer (Eds.), Proceedings of the 8th European Conference of Information Systems (ECIS 2000) (pp. 771-778).


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