Institut für Publizistik- und Kommunikationswissenschaft

Forschung

Die Forschung des Instituts für Publizistik- und Kommunikationswissenschaft behandelt Prozesse der öffentlichen, (medien-)vermittelten Kommunikation und deren infrastrukturelle Bedingungen sowie deren gesellschaftliche und individuelle Wirkungen. Dazu gehören in komparativer Perspektive die System- und Organisationsforschung, die Journalismusforschung, die historische Medienforschung, die Medieninhaltsforschung, sowie die Medienwirkungsforschung. Thematisch beschäftigen sich unsere Professorinnen und Professoren sowie das wissenschaftliche Personal mit zentralen Themen wie politische Kommunikation, Medienregulierung, Medienunterhaltung, Mediengeschichte, Medienwandel, Werbung oder Public Relations. Ein besonderer Stellenwert kommt dem Einsatz und der Weiterentwicklung der Methoden der empirischen Medien- und Kommunikationsforschung zu, insbesondere im Feld der Computational Communication Science.

Flagship Areas

  • Democracy & Society

  • Crisis & Uncertainty

  • Digital Technology & AI

  • Health & Well-Being

Publikationen

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2026

Kermani, H., Makki, M., Hosseini Khoo, Z., Yarahmadi, P., Fatemeh, O., & Mahdi Soltani, H. (2026). Incivility, domination, and resistance: rhetorical practices on Persian Twitter during the #MahsaAmini movement. Humanities and Social Sciences Communications. https://doi.org/10.1057/s41599-026-06663-9

Grossegger, B. (Angenommen/Im Druck). Jugend in der Multikrise: Welche Zukunftsvorstellungen und Entlastungsstrategien von österreichischen Jugendlichen werden in quantitativen Jugendstudien sichtbar? in P. Eisewicht, M. Eulenbach, C. Heinze, & A. Schierbaum (Hrsg.), Jugend als zeit- und gesellschaftsdiagnostisches Phänomen Beltz Juventa.

Saumer, M., Koban, K., & Matthes, J. (2026). Nudging against judging? Mitigating anti-LGBTQIA + online hostility by raising bystanders’ awareness and behavioral intentions. Information, Communication & Society. Vorzeitige Online-Publikation. https://doi.org/10.1080/1369118X.2026.2636134

Bührer, S., Koban, K., & Matthes, J. (2026). Immigration-related socio-cognitive dynamics driving digital hate: A four-country study on online incivility and intolerance perpetration. Journal of Computer-Mediated Communication, 31(1), Artikel zmaf026. https://doi.org/10.1093/jcmc/zmaf026

Khaleghipour, M., Koban, K., & Matthes, J. (Angenommen/Im Druck). Over-time relationships of direct and indirect digital hate victimization on fundamental needs and prosocial bystander intervention: A two-wave panel study. Media Psychology.

Leonhardt, B., & Garusi, D. (2026). Journalistic roles in flux: Exploring role flexibility of constructive journalists in Europe. Journalism. https://doi.org/10.1177/14648849261423271

Chan, M., Matthes, J., & Bojić, L. (2026). Examining perceived generative AI valence on social media and its implications on generative AI attitudes and uses among young adults. Online Media and Global Communication. Vorzeitige Online-Publikation. https://doi.org/10.1515/omgc-2025-0033

Koban, K., Bührer, S., & Matthes, J. (Angenommen/Im Druck). All roads lead to hate? Longitudinal evidence on five prediction paths for online incivility and intolerance perpetration. Journalism & Mass Communication Quarterly.

Matthes, J., Neureiter, A., & Seiffert-Brockmann, J. (2026). Coping with greenwashed ads. Greenwashing perceptions, eco-label confusion, and the willingness to pay more. Journal of International Consumer Marketing, 38(2), 109-121. https://doi.org/10.1080/08961530.2025.2530395

Matthes, J., Nanz, A., Stubenvoll, M., & Kaskeleviciute, R. (Angenommen/Im Druck). Disentangling the longitudinal relationship between social media use, political expression and political participation: What do we really know? Communication Research (CR).

Saumer, M., Koban, K., & Matthes, J. (Angenommen/Im Druck). Fantastic bystanders and where to find them: Do emotions fuel (in)direct interventions when bystanders face anti-LGBTQIA+ hostility on social media? Mass Communication and Society .

Neureiter, A., Knupfer, H., & Matthes, J. (2026). The influence of green ads beyond brand outcomes: Environmental optimism, environmental knowledge, and support for green ad regulations. International Journal of Advertising . Vorzeitige Online-Publikation. https://doi.org/10.1080/02650487.2026.2625654

Matthes, J., & Freiling, I. (Angenommen/Im Druck). Why is it so hard to do co-created citizen social science? Reflecting on challenges and potential solutions. Public Understanding of Science.

Matthes, J., Reinhardt, A., Hodzic, S., Kanková, J., Binder, A., Bojić, L., Maindal, H. T., Paraschiv, C., & Ryom, K. (2026). Predicting the intention to use generative artificial intelligence for health information: Comparative survey study. Journal of Medical Internet Research, 28, Artikel e75648. https://doi.org/10.2196/75648

Harff, D., & Le, D. P. N. (2026). “Don’t buy it!” Influencers' negative product reviews and their effects on young adults. Journal of Interactive Advertising. Vorzeitige Online-Publikation. https://doi.org/10.1080/15252019.2026.2615713

Kritzinger, S., Stecker, M., Vukovic, M., & Boomgaarden, H. (2026). Austria’s Democratic Challenge: Illiberal Party in Motion, Citizens in Reply. Webpublikation https://doi.org/10.60644/2kyw-3929

Strecker, C., Götzenbrucker, G., & Schrems, K. (2026). FLINTA* Mobility – Challenges and Technological Support for Everyday Mobility of Female and Queer Persons Aged 15-24 in Vienna. 9th Humanist Conference, Chemnitz, Deutschland. https://doi.org/10.60687/2026-0013

Sarikakis, K., Zogo, Y. S. C., Arkoumanis, G., Baumgartner, S., Haslauer, S., Ramadani, G., & Chatziefraimidou, A. (2026, Jan 15). Framing AI Legal and Ethical Frontiers in the European Film Industry. The REBOOT Project (Reviving, Boosting, Optimising and Transforming European Film Competitiveness – REBOOT), funded by the European Union's Horizon Europe Research and Innovation programme under Grant Agreement No. 101094769.

Sarikakis, K., & Haslauer, S. (Hrsg.) (2026, Jan 15). Policy briefings deriving from WP2-5 M36. The REBOOT Project (Reviving, Boosting, Optimising and Transforming European Film Competitiveness – REBOOT), funded by the European Union's Horizon Europe Research and Innovation programme under Grant Agreement No. 101094769. https://doi.org/10.5281/ZENODO.18258831

Matthes, J., Binder, A., Vranken, S., Heiss, R., & Kanková, J. (2026). Should they really see this? The depiction of alcohol in movies and series targeted at children. Mass Communication and Society . Vorzeitige Online-Publikation. https://doi.org/10.1080/15205436.2025.2610666

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