Institut für Publizistik- und Kommunikationswissenschaft

Forschung

Die Forschung des Instituts für Publizistik- und Kommunikationswissenschaft behandelt Prozesse der öffentlichen, (medien-)vermittelten Kommunikation und deren infrastrukturelle Bedingungen sowie deren gesellschaftliche und individuelle Wirkungen. Dazu gehören in komparativer Perspektive die System- und Organisationsforschung, die Journalismusforschung, die historische Medienforschung, die Medieninhaltsforschung, sowie die Medienwirkungsforschung. Thematisch beschäftigen sich unsere Professorinnen und Professoren sowie das wissenschaftliche Personal mit zentralen Themen wie politische Kommunikation, Medienregulierung, Medienunterhaltung, Mediengeschichte, Medienwandel, Werbung oder Public Relations. Ein besonderer Stellenwert kommt dem Einsatz und der Weiterentwicklung der Methoden der empirischen Medien- und Kommunikationsforschung zu, insbesondere im Feld der Computational Communication Science.

Flagship Areas

Democracy & Society
Crisis & Uncertainty
Digital Technology & AI
Health & Well-Being

Publikationen

2026

Saumer, M., Koban, K., & Matthes, J. (2026). Nudging against judging? Mitigating anti-LGBTQIA + online hostility by raising bystanders’ awareness and behavioral intentions. Information, Communication & Society. Vorzeitige Online-Publikation. https://doi.org/10.1080/1369118X.2026.2636134

Dekoninck, H., Boerman, S., & Schmuck, D. (2026). Cold facts on the influencer hotline: A digital field experiment investigating “hot” and “cold” processing of greenfluencer content. Media Psychology. Vorzeitige Online-Publikation. https://doi.org/10.1080/15213269.2026.2628311

Bührer, S., Koban, K., & Matthes, J. (2026). Immigration-related socio-cognitive dynamics driving digital hate: A four-country study on online incivility and intolerance perpetration. Journal of Computer-Mediated Communication, 31(1), Artikel zmaf026. https://doi.org/10.1093/jcmc/zmaf026

Leonhardt, B., & Garusi, D. (2026). Journalistic roles in flux: Exploring role flexibility of constructive journalists in Europe. Journalism. Vorzeitige Online-Publikation. https://doi.org/10.1177/14648849261423271

Chan, M., Matthes, J., & Bojić, L. (2026). Examining perceived generative AI valence on social media and its implications on generative AI attitudes and uses among young adults. A cross-national comparison. Online Media and Global Communication. Vorzeitige Online-Publikation. https://doi.org/10.1515/omgc-2025-0033

Matthes, J., Neureiter, A., & Seiffert-Brockmann, J. (2026). Coping with greenwashed ads. Greenwashing perceptions, eco-label confusion, and the willingness to pay more. Journal of International Consumer Marketing, 38(2), 109-121. https://doi.org/10.1080/08961530.2025.2530395

Saumer, M., Koban, K., & Matthes, J. (Angenommen/Im Druck). Fantastic bystanders and where to find them: Do emotions fuel (in)direct interventions when bystanders face anti-LGBTQIA+ hostility on social media? Mass Communication and Society .

Neureiter, A., Knupfer, H., & Matthes, J. (2026). The influence of green ads beyond brand outcomes: Environmental optimism, environmental knowledge, and support for green ad regulations. International Journal of Advertising . Vorzeitige Online-Publikation. https://doi.org/10.1080/02650487.2026.2625654

Matthes, J., Reinhardt, A., Hodzic, S., Kanková, J., Binder, A., Bojić, L., Maindal, H. T., Paraschiv, C., & Ryom, K. (2026). Predicting the intention to use generative artificial intelligence for health information: Comparative survey study. Journal of Medical Internet Research, 28, Artikel e75648. https://doi.org/10.2196/75648

Harff, D., & Le, D. P. N. (2026). “Don’t buy it!” Influencers' negative product reviews and their effects on young adults. Journal of Interactive Advertising. Vorzeitige Online-Publikation. https://doi.org/10.1080/15252019.2026.2615713

Stecker, M., Vukovic, M., Kritzinger, S., & Boomgaarden, H. (2026). Austria’s Democratic Challenge: Illiberal Party in Motion, Citizens in Reply. Webpublikation https://doi.org/10.60644/2kyw-3929

Strecker, C., Götzenbrucker, G., & Schrems, K. (2026). FLINTA* Mobility – Challenges and Technological Support for Everyday Mobility of Female and Queer Persons Aged 15-24 in Vienna. 9th Humanist Conference, Chemnitz, Deutschland. https://doi.org/10.60687/2026-0013

Sarikakis, K., Zogo, Y. S. C., Arkoumanis, G., Baumgartner, S., Haslauer, S., Ramadani, G., & Chatziefraimidou, A. (2026, Jan. 15). Framing AI Legal and Ethical Frontiers in the European Film Industry. The REBOOT Project (Reviving, Boosting, Optimising and Transforming European Film Competitiveness – REBOOT), funded by the European Union's Horizon Europe Research and Innovation programme under Grant Agreement No. 101094769.

Sarikakis, K., & Haslauer, S. (Hrsg.) (2026, Jan. 15). Policy briefings deriving from WP2-5 M36. The REBOOT Project (Reviving, Boosting, Optimising and Transforming European Film Competitiveness – REBOOT), funded by the European Union's Horizon Europe Research and Innovation programme under Grant Agreement No. 101094769. https://doi.org/10.5281/ZENODO.18258831

Noetzel, S., Stubenvoll, M., Binder, A., & Matthes, J. (2026). Four shades of avoidance: conceptualising and predicting reactive and preventive dimensions of online political microtargeting avoidance. Behaviour & Information Technology, 45(1), 157-179. https://doi.org/10.1080/0144929X.2025.2512415

Corbu, N., Halagiera, D., Jin, S., Stanyer, J., Strömbäck, J., Matthes, J., Hopmann, D. N., Schemer, C., Koc-Michalska, K., & Aalberg, T. (2026). Illusory superiority about misinformation detection and its relationship to knowledge and fact-checking intentions: Evidence from 18 countries. Mass Communication and Society , 29(1), 101-120. https://doi.org/10.1080/15205436.2025.2495206

Balluff, P., Eberl, J.-M., Oberhänsli, S. J., Bernhard, J., Boomgaarden, H. G., Fahr, A., & Huber, M. (2026). The Austrian Political Advertisement Scandal: Searching for Patterns of “Journalism for Sale”. International Journal of Press/Politics, 31(1), 91-117. https://doi.org/10.1177/19401612241285672