Institut für Publizistik- und Kommunikationswissenschaft

Forschung

Die Forschung des Instituts für Publizistik- und Kommunikationswissenschaft behandelt Prozesse der öffentlichen, (medien-)vermittelten Kommunikation und deren infrastrukturelle Bedingungen sowie deren gesellschaftliche und individuelle Wirkungen. Dazu gehören in komparativer Perspektive die System- und Organisationsforschung, die Journalismusforschung, die historische Medienforschung, die Medieninhaltsforschung, sowie die Medienwirkungsforschung. Thematisch beschäftigen sich unsere Professorinnen und Professoren sowie das wissenschaftliche Personal mit zentralen Themen wie politische Kommunikation, Medienregulierung, Medienunterhaltung, Mediengeschichte, Medienwandel, Werbung oder Public Relations. Ein besonderer Stellenwert kommt dem Einsatz und der Weiterentwicklung der Methoden der empirischen Medien- und Kommunikationsforschung zu, insbesondere im Feld der Computational Communication Science.

Flagship Areas

Democracy & Society
Crisis & Uncertainty
Digital Technology & AI
Health & Well-Being

Publikationen

2026

Noetzel, S., Stubenvoll, M., Binder, A., & Matthes, J. (2026). Four shades of avoidance: conceptualising and predicting reactive and preventive dimensions of online political microtargeting avoidance. Behaviour & Information Technology, 45(1), 157-179. https://doi.org/10.1080/0144929X.2025.2512415

Corbu, N., Halagiera, D., Jin, S., Stanyer, J., Strömbäck, J., Matthes, J., Hopmann, D. N., Schemer, C., Koc-Michalska, K., & Aalberg, T. (2026). Illusory superiority about misinformation detection and its relationship to knowledge and fact-checking intentions: Evidence from 18 countries. Mass Communication and Society , 29(1), 101-120. https://doi.org/10.1080/15205436.2025.2495206

Matthes, J., Hodzic, S., Stevic, A., Nanz, A., Binder, A., Chan, M., & Bojić, L. (Angenommen/Im Druck). There are risks, but I will use it anyway: Predicting the urge to regulate and the intended use of generative AI among youth in four countries. Human Behavior and Emerging Technologies.

Bernhard-Harrer, J., Stecker, M., Eberl, J.-M., Boomgaarden, H. G., Kritzinger, S., & Ennser-Jedenastik, L. (2026). AUTNES Automatic Content Analysis of the Media Coverage 2024 (SUF edition). https://doi.org/10.11587/HOEXGX

Löhmann, K. D., & Hanusch, F. (2026). Emotional Dimensions of the Adoption of Audience Analytics: Results from a Survey of Austrian Journalists. Journalism Practice, 20(1), 38-57. https://www.tandfonline.com/doi/full/10.1080/17512786.2024.2340520

Garusi, D., & Splendore, S. (2026). Explaining Polarized News Media Trust: A Comparison of Italian Adults and Young Adults. Mass Communication and Society , 1-16. https://doi.org/10.1080/15205436.2025.2605970

Lind, F., & Volk, S. C. (2026). Facilitating international comparative research: Global inclusivity of computational multilingual text analysis methods. in H. Badr, & K. G. Wilkins (Hrsg.), Critical communication research with global inclusivity Routledge.

Scharrer, M., Gahn, C., Bernhard-Harrer, J., Stecker, M., & Partheymüller, J. (2026). From Crisis Governance to Electoral Normality and the Longest Coalition Negotiations: The 2024 Austrian Parliamentary Election. West European Politics, 49(2), 570–589. https://doi.org/10.1080/01402382.2025.2535021

Kermani, H., Neyazi, T. A., & Lecheler, S. (2026). The limits of computational propaganda: Investigating underexplored platforms and contexts. Political Communication, 43(1), 89–98. https://doi.org/10.1080/10584609.2025.2595596

2025

Sarikakis, K., Chatziefraimidou, A., Haslauer, S., Arkoumanis, G., Zogo, Y. S. C., Fortuna, J., PATTI, N., Punzo, V., Romano, R., Turan, P., Sganga, C., Amram, D., Biltereyst, D., Landschoot, J. V., & Callet, C. (2025, Dez 31). Child-Friendly Film Industry. The REBOOT Project (Reviving, Boosting, Optimising and Transforming European Film Competitiveness – REBOOT), funded by the European Union's Horizon Europe Research and Innovation programme under Grant Agreement No. 101094769. https://doi.org/10.5281/ZENODO.18242936

Kermani, H. (2025). Computational propaganda. in A. Nai, M. Grömping, & D. Wirz (Hrsg.), Elgar Encyclopedia of Political Communication (S. 245-249). Edward Elgar Publishing.

Kermani, H. (2025). Connective action. in A. Nai, M. Grömping, & D. Wirz (Hrsg.), Elgar Encyclopedia of Political Communication (S. 266–270). Edward Elgar Publishing.

Lecheler, S. (2025). Journalistic Sources. in Elgar Encyclopedia of Political Communication (S. 339–342). Edward Elgar. https://doi.org/10.4337/9781035301447.vol2.00083

Schäfer, S., & Planitzer, A. M. (2025). User Comments. in A. Nai, M. Grömping, & D. Wirz (Hrsg.), Elgar Encyclopedia of Political Communication Edward Elgar Publishing. https://doi.org/10.4337/9781035301447.vol3.00155

Reinhardt, A., Matthes, J., Hodzic, S., Kanková, J., Bojić, L., Maindal, H. T., Paraschiv, C., & Ryom, K. (2025). Who trusts AI for health information? A cross-national survey on trust determinants in four European countries. Health Communication. Vorzeitige Online-Publikation. https://doi.org/10.1080/10410236.2025.2601265

Uth, B. (2025). Hardly used, but highly appreciated? Use, importance and effects of engagement-oriented journalism. Digital Journalism. https://doi.org/10.1080/21670811.2025.2605489

Bührer, S., Koban, K., & Matthes, J. (2025). Misreading uncivil and intolerant antiimmigration content in digital spheres: The role of recent online perpetration. New Media & Society. Vorzeitige Online-Publikation. https://doi.org/10.1177/14614448251401865

Russmann, U., Einwiller, S., Seiffert-Brockmann, J., Stürmer, L., & Reiter, G. (2025). Journalism in times of blurring boundaries between journalism, PR and advertising. Journalism. Vorzeitige Online-Publikation. https://doi.org/10.1177/14648849251406152

Kermani, H., Bayat Makou, A., & Behzadian Nejad, R. (2025). Decoupled agendas under repression: Social media and state media during COVID-19 in I. Frontiers in Communication, 10. https://doi.org/10.3389/fcomm.2025.1598405

Weikmann, T., Egelhofer, J., & Lecheler, S. (2025). Beyond Credibility: The Effects of Different Forms of Visual Disinformation. Journalism & Mass Communication Quarterly, 102(4), 1020 - 1043. https://doi.org/10.1177/10776990251357299