Journal Articles (Peer-reviewed)

  • Ruppel, C., Stranzl, J., & Einwiller, S. (2022). Employee-centric perspective on organizational crisis: How organizational transparency and support help to mitigate employees' uncertainty, negative emotions and job disengagement. Corporate Communications: An International Journal, 27(5), 1-22. https://doi.org/10.1108/CCIJ-04-2022-0045
  • Ruppel, C., & Einwiller, S. (2021). Pleasant hostility: Disidentified consumers' emotional and behavioral reactions to brand crisis. Journal of Consumer Behaviour, 20(1), 186-200. https://doi.org/10.1002/cb.1866
  • Stranzl, J., Ruppel, C., & Einwiller, S. (2021). Examining the role of transparent organizational communication for employees’ job engagement and disengagement during the COVID-19 pandemic in Austria. Journal of International Crisis and Risk Communication Research, 4(2), 271-308. https://doi.org/10.30658/jicrcr.4.2.4
  • Einwiller, S., Ruppel, C., & Stranzl, J. (2020): Achieving employee support during the COVID-19 crisis – The role of informational and relational internal corporate communication. Journal of Communication Management, 25(3), 233-255. https://doi.org/10.1108/JCOM-10-2020-0107
  • Seiffert-Brockmann, J., Ruppel, C., & Einwiller, S. (2020). Gives you wings. Or not? Exploring the impact of viewers’ responsibility attribution and surprise on their attitude, identification and trust. Corporate Communications: An International Journal, 25(1), 113-127. https://doi.org/10.1108/CCIJ-07-2019-0087
  • Ruppel, C. (2019). Value-based consumer disidentification and its impact on consumers’ reactions to corporate crisis. Medien Journal, 42(3), 5-24. https://doi.org/10.24989/medienjournal.v42i3.1725
  • Einwiller, S., Lis, B., Ruppel, C., & Sen, S. (2019). When CSR-based identification backfires – Testing the effects of identification-related negative publicity. Journal of Business Research, 104(3), 1-13. https://doi.org/10.1016/j.jbusres.2019.06.036
  • Einwiller, S., Ruppel, C., & Strasser, C. (2019). Effects of corporate social responsibility activities for refugees: The case of Austrian Federal Railways. Corporate Communications: An International Journal, 24(2), 318-333. https://doi.org/10.1108/CCIJ-01-2018-0011
  • Einwiller, S., Laufer, D., & Ruppel, C. (2017). Believe me, I am one of you! The role of common group affiliation in crisis communication. Public Relations Review, 43(5), 1007-1015. https://doi.org/10.1016/j.pubrev.2017.09.006
  • Einwiller, S. A., Ruppel, C., & Schnauber, A. (2016). Harmonization and differences in CSR reporting of US and German companies. Analyzing the role of global reporting standards and country-of-origin. Corporate Communications: An International Journal, 21(2), 230-245. https://doi.org/10.1108/CCIJ-09-2014-0062


Invited Contributions • Book Chapters

  • Ruppel, C. (accepted for publication). Organizational disidentification. In K. Podnar (Ed.), Encyclopedia of corporate communication. Edward Elgar Publishing.
  • Einwiller, S., & Ruppel, C. (in press). Die Wirkung von (in)transparentem Native Advertising auf die Vertrauenswürdigkeit des Mediums. In T. Koch, J. Beckert, B. Viererbl, & N. Denner (Eds.), Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und Organisationskommunikation. Wiesbaden: Springer.
  • Einwiller, S., & Ruppel, C. (2020). Interne Unternehmenskommunikation in der Krise – Ergebnisse einer Befragung unter Arbeitnehmenden während der Corona-Krise. prmagazin, 7-2020, 64-71.
  • Einwiller, S., & Ruppel, C. (2015). Corporate brand: Experimental research. In T. C. Melewar & S. F. Syed Alwi (Eds.), Corporate branding: Areas, arenas and approaches (pp. 208-229). Routledge.


Project Reports

  • Einwiller, S., & Ruppel, C. (2020). Native Advertising auf Onlineportalen österreichischer Medien: Vorkommen, Wahrnehmung und Wirkung. Projekt-Abschlussbericht für die Kommunikationsbehörde Austria (KommAustria).