Florian Arendt
Assoz. Prof. Mag. Dr. Florian Arendt
Associate Professor of Health Communication
Währinger Straße 29, 1090 Vienna
+43-1-4277-49323
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For Students
- Teaching
- Consultation only upon prior agreement via email
- Enquiries for master exams via email
- Master thesis supervision (German only)
- Master exam (German only)
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Projects
- Reporting on Suicide in the 19th Century (Funding organization: Austrian Science Fund)
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Assignments
- Erasmus Representative of the Department of Communication
Florian Arendt (Ph.D., University of Vienna) is a communication scientist working in the field of health communication. In general, his research addresses the role of the media in the health domain. His research operates at the intersection of communication/social science and medicine/public health. Behind the background that health communication scholarship is characterized by research in many different disciplines (e.g., communication, medicine, public health, and psychology), Florian mainly uses theory and methodology from communication science to contribute to these interdisciplinary research efforts. He has published 90+ articles, most of them in journals in communication science (e.g., Communication Research, Journal of Communication, Health Communication, Journal of Health Communication) and medicine/public health journals (e.g., British Medical Journal, Crisis, Journal of Clinical Psychiatry, Social Science & Medicine).
Florian's research focuses on a broad range of health issues such as suicide prevention, smoking cessation, cancer prevention, vaccination, depression, and sexually transmitted diseases. His research efforts can be broadly categorized into six domains: (1) Optimization of public health campaign messages, (2) global health disparities and digital health divide, (3) quality of health-related news, (4) stereotyping and health myths, (5) health-related consequences of new digital media technologies, and (6) historical perspective on health communication. In addition, Florian’s research aims to advance general communication theory (e.g., media-related selection, media stereotyping) and methodology (e.g., dose-response methodology, implicit measures in communication).
Florian Arendt (*1984) received his Ph.D. in Communication from the University of Vienna in 2013. Afterwards, he held the position as an "Akademischer Rat" (postdoctoral researcher) at the Department of Media and Communication, University of Munich (LMU). Since autumn 2018, Florian holds the tenure-track-professorship of health communication at the Department of Communication, University of Vienna.
Publications
2021
Till, B., Arendt, F., & Niederkrotenthaler, T. (2021). Effects of media portrayals of alleged malpractice in psychiatry and response strategies to mitigate reputational damage: Randomized controlled trial. Journal of Psychiatric Research, 138, 456-462. https://doi.org/10.1016/j.jpsychires.2021.04.038
Markiewitz, A., Arendt, F., & Scherr, S. (2021). Verantwortungsvolle Berichterstattung über Suizide: Forschungsüberblick und Empfehlungen für die journalistische Praxis. Medien Journal, 44(3), 50-68. https://doi.org/10.24989/medienjournal.v44i3.1804
Dan, V., & Arendt, F. (2021). Visual cues to the hidden agenda: Investigating the effects of ideology-related visual subtle backdrop cues in political communication. International Journal of Press/Politics, 26(1), 22-45. https://doi.org/10.1177/1940161220936593
Arendt, F. (2021). Assessing responsible reporting on suicide in the nineteenth century: Evidence for a high quantity of low-quality news. Death Studies: counseling - research - education - care - ethics, 45(4), 305-312. https://doi.org/10.1080/07481187.2019.1626952
Forrai, M., Mestas, M., & Arendt, F. (2021). COVID-19-Impfung, ORF und Servus TV: Zur Korrespondenzbeziehung zwischen der Rezeption von Nachrichten- Kommentaren und der Impfbereitschaft. Medien Journal, 45(2), 21-34. https://doi.org/10.24989/medienjournal.v45i2.2024
Scherr, S., Haim, M., & Arendt, F. (2021). How search engines may help reduce drug-related suicides. Drug and Alcohol Dependence, 226, Article 108874.
Arendt, F. (2021). The opioid-overdose crisis and fentanyl: The role of online information seeking via internet search engines. Health Communication, 36(10), 1148-1154. https://doi.org/10.1080/10410236.2020.1748820
2020
Arendt, F., Forrai, M., & Findl, O. (2020). Dealing with negative reviews on physician-rating websites: An experimental test of how physicians can prevent reputational damage via effective response strategies. Social Science & Medicine, 266, Article 113422. https://doi.org/10.1016/j.socscimed.2020.113422
Arendt, F., & Karadas, N. (2020). Implicit and explicit attitudes toward Germany as news-choice predictors among Muslims with migration backgrounds living in Germany. Communications: the European journal of communication research, 45(4), 440-462. https://doi.org/10.1515/commun-2019-2067
Arendt, F., Markiewitz, A., Mestas, M., & Scherr, S. (2020). COVID-19 pandemic, government responses, and public mental health: Investigating consequences through crisis hotline calls in two countries. Social Science & Medicine, 265, Article 113532. https://doi.org/10.1016/j.socscimed.2020.113532