Florian Arendt

Florian Arendt

Florian Arendt

Assoz. Prof. Mag. Dr. Florian Arendt

Associate Professor of Health Communication
Währinger Straße 29, 1090 Vienna


Email
+43-1-4277-49323

Florian Arendt (Ph.D., University of Vienna) is a communication scientist working in the field of health communication. In general, his research addresses the role of the media in the health domain. His research operates at the intersection of communication/social science and medicine/public health. Behind the background that health communication scholarship is characterized by research in many different disciplines (e.g., communication, medicine, public health, and psychology), Florian mainly uses theory and methodology from communication science to contribute to these interdisciplinary research efforts. He has published 90+ articles, most of them in journals in communication science (e.g., Communication Research, Journal of Communication, Health Communication, Journal of Health Communication) and medicine/public health journals (e.g., British Medical Journal, Crisis, Journal of Clinical Psychiatry, Social Science & Medicine).   

Florian's research focuses on a broad range of health issues such as suicide prevention, smoking cessation, cancer prevention, vaccination, depression, and sexually transmitted diseases. His research efforts can be broadly categorized into six domains: (1) Optimization of public health campaign messages, (2) global health disparities and digital health divide, (3) quality of health-related news, (4) stereotyping and health myths, (5) health-related consequences of new digital media technologies, and (6) historical perspective on health communication. In addition, Florian’s research aims to advance general communication theory (e.g., media-related selection, media stereotyping) and methodology (e.g., dose-response methodology, implicit measures in communication).

Florian Arendt (*1984) received his Ph.D. in Communication from the University of Vienna in 2013. Afterwards, he held the position as an "Akademischer Rat" (postdoctoral researcher) at the Department of Media and Communication, University of Munich (LMU). Since autumn 2018, Florian holds the tenure-track-professorship of health communication at the Department of Communication, University of Vienna.

Publications

2013

Arendt, F. (2013). Dose-dependent media priming effects of stereotypic newspaper articles on implicit and explicit stereotypes. Journal of Communication, 63(5), 830 - 851. http://onlinelibrary.wiley.com/doi/10.1111/jcom.12056/abstract

Arendt, F. (2013). News stereotypes, time, and fading priming effects. Journalism & Mass Communication Quarterly, (90), 347. Article 15.

Arendt, F., Marquart, F., & Matthes, J. (2013). Positively valenced, calming political ads. Their influence on the correspondence between implicit and explicit attitudes. Journal of Media Psychology: Theories, Methods, and Applications, 25(2), 72-82.

2012

Arendt, F. (2012). A newspaper's effect on strength of automatic associations in memory. Journal of Media Psychology: Theories, Methods, and Applications, (24), 1-8.

2010

Arendt, F. (2010). Cultivation Effects of a Newspaper

on Reality Estimates and

Explicit and Implicit Attitudes. Journal of Media Psychology: Theories, Methods, and Applications, 22(4), 147-159. http://www.psycontent.com/content/n41716q14242/?p=35d80e5cc8244892a05dbf12de54feab&pi=0

Arendt, F. (2010). Wie wirkt die Krone? Ein Überblick über den Stand der Forschung über die Wirkung der Kronen Zeitung. Medienimpulse: Beiträge zur Medienpädagogik, 2. http://www.medienimpulse.at/articles/view/210

2009

Arendt, F. (2009). Explizite und implizite kultivierende Wirkung der Kronen Zeitung. Eine empirische Untersuchung von Kultivierungseffekten auf explizite und implizite politische Einstellungen. Medien und Kommunikationswissenschaft, 57(2), 217.

2008

Arendt, F. (2008). Zur kultivierenden Wirkung der Kronen Zeitung. Medien Journal, 3.

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