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Publications


2017

Weitzl, W. & Einwiller S.: A cross-country analysis of consumer online badmouthing. Paper presented at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.

Ruppel, C. & Einwiller, S.: Identifiers’ and disidentifiers’ reactions to corporate misconduct – The role of emotions as mediators. Paper presented at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.

Einwiller, S.: To do good in the name of the employer. Paper presented at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.

Weitzl, W., & Einwiller, S. (2017). When service recovery actions backfire. Paper presented at the 2017 Winter American Marketing Association (AMA) Conference, Feb. 17-19, Orlando, FL.


2016

Weitzl, W., Einwiller, S., Wolfsteiner, E., & Wagner, U. (2016). When Credibility Truly Matters Online: Investigating the Role of Source Credibility For the Impact of Customer Reviews. In P. Moreau & S.Puntoni (Eds.), NA - Advances in Consumer Research Vol. 44 (pp.353-358). Duluth, MN: Association for Consumer Research.

Weitzl, W., Wolfsteiner, E., Wagner, U., & Einwiller, S. (2016). My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence. Presented at the Global Marketing Conference, 2016, July 21-24, Hong Kong.

Einwiller, S., & Faber-Wiener, G. (2016). Ethische Herausforderungen in der PR Praxis (Ethical challenges in PR practice). Medien Journal, 4, 4-20.

Einwiller, S., & Freinschlag, A. (2016). Mitarbeitermotivation für Corporate Volunteering – Eine empirische Untersuchung am Beispiel der Initiative „A1 Internet für Alle“ (Employee motivation for corporate volunteering – an empirical study using the example of the initative “A1 Internet for All”). Wirtschaftspsychologie, 4, 40-52.

Einwiller, S., Viererbl, B., & Himmelreich, S. (2016). Journalists' coverage of online firestorms in German-language news media. Journalism Practice, 10, 1-20.

Einwiller, S., & Weitzl, W. (2016). Review of the book Business essentials for strategic communicators. Creating shared value for the organization and its stakeholders, by M. W. Ragas & R. Culp. Corporate Communications: An International Journal, 21(3), 409-412.

Einwiller, S., & Carroll, C.E. (2016). How balanced is CSR reporting? An intercultural comparison of negative disclosures. Paper presented at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.

Einwiller, S., Himmelreich, S., & Viererbl, B. (2016). The role of user-generated criticism in mainstream media coverage: How journalists cover online firestorms. Paper presented at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.

Weitzl, W., Einwiller, S., Beldad, A.D., & Zniva, R. (2016). Creating consumer-based brand equity with brand communication on Facebook. Paper presented at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.

Ngai, C., & Einwiller, S. (2016). Relationship building on Sina Weibo: Exploring cultural influence on Chinese and German companies' communication practices. Paper presented at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.

Roessing, T., & Einwiller, S. A. (2016). Portrayals of large corporations in the English and German version of Wikipedia – Exploring similarities and differences. Corporate Reputation Review, 19(2), 108-126.

Einwiller, S. (2016). Attitudes. In C. Carroll (Ed.), The SAGE Encyclopedia of Corporate Reputation (pp. 43-45). Thousand Oaks, CA: SAGE.

Einwiller, S. (2016). Messung des Kommunikationserfolges der Mitarbeiterkommunikation (Measurement of employee communication performance). In F.-R. Esch, T. Langner, & M. Bruhn (Eds.), Handbuch Controlling der Kommunikation. Grundlagen – Innovative Ansätze – Praktische Umsetzungen (pp. 555-575). Wiesbaden: Springer Gabler.

Einwiller, S. A., Ruppel, C., & Schnauber, A. (2016). Harmonization and differences in CSR reporting of US and German companies. Analyzing the role of global reporting standards and country-of-origin. Corporate Communications: An International Journal, 21(2), 230-245.

Korn, C., & Einwiller, S. (2016). Negative Medienberichterstattung über Organisationen – Ihre Bedeutung für Mitarbeitende und interne Kommunikation (Negative news media coverage about organizations – Its significance for employees and internal communication) (pp. 123-141). In S. Huck-Sandhu (Ed.), Interne Kommunikation im Wandel. Theoretische Konzepte und empirische Befunde. Wiesbaden: Springer VS.


2015

Einwiller, S., & Steilen, S. (2015). Beschwerdemanagement in Social Media: Wie US-amerikanische Unternehmen mit Beschwerden in Facebook und Twitter umgehen. Medien Journal - Zeitschrift für Medien- und Kommunikationsforschung, 39(1), 35-52.

Szyszka, P., & Einwiller, S. (2015). PR-Arbeit im Absatzmarkt (Market-oriented public relations). In R. Fröhlich, P. Szyszka & G.Bentele (Eds.), Handbuch der Public Relations (3rd Edn.) (pp. 851-868). Wiesbaden: Springer VS.

Einwiller, S., & Weitzl, S. (2015). Online complaining. Motives, personality and evaluations of corporate responses. Paper presented at the Corporate Communication International (CCI) Conference on Corporate Communication 2015, June 2–5, New York.

Einwiller, S., & Korn, C. (2015). Employees' reactions to inquiries of outsiders in the event of negative media coverage – The roles of organizational identification and internal corporate communication. Paper presented at the 65th Annual Conference of the International Communication Association (ICA), May 21-25, San Juan, Puerto Rico.

Einwiller, S., & Steilen, S. (2015). Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies. Public Relations Review, 41(2), 195-204.

Einwiller, S., & Ruppel, C. (2015). Corporate brand: Experimental research. In T. C. Melewar & S. F. Syed Alwi (Eds.), Corporate branding: Areas, arenas and approaches (pp. 208-229). Routledge.


2014

Carroll, C. E., & Einwiller, S. A. (2014). Transparency signaling and disclosure alignment in CSR reporting. In Information Resources Management Association (Ed.), Human rights and ethics: Concepts, methodologies, tools, and applications (chapter 42, pp. 757-777). Hershey, PA: IGI-Global.

Becker, J., Einwiller, S., & Medjedovic, J. (2014). The effect of incongruence between CEO and corporate brand personality on financial analysts’ attitudes and assessment of a company’s performance. International Journal of Strategic Communication, 8(3), 146-159.

Himmelreich, S., & Einwiller, S. (2014). Wenn der "Shitstorm" überschwappt – Eine Analyse digitaler Spillover in der deutschen Print- und Onlineberichterstattung (When the "shitstorm" spills over – An analysis of digital spillovers in German print- and online coverage). In O. Hoffjann & T. Pleil (Eds.), Strategische Onlinekommunikation – Theoretische Konzepte und empirische Befunde (pp. 183-205). Wiesbaden: Springer VS.

Einwiller, S. (2014). Reputation und Image: Grundlagen, Einflussmöglichkeiten, Management (Reputation and image: Principles, possibilities to influence, management). In A. Zerfaß & M. Piwinger (Eds.), Handbuch Unternehmenskommunikation (pp. 371-391). Wiesbaden: Springer Gabler.

Carroll, C. E., & Einwiller, S. A. (2014). Disclosure alignment and transparency signaling in CSR reports. In Roderick P. Hart (Ed.), Communication and Language Analysis in the Corporate World (pp. 249-270). Hershey, PA: IGI-Global.

Einwiller, S., & Korn, C. (2014). The Effects of favorable media coverage about an organization on its employees. Paper presented at the Pre-Conference of the ICA Organizational Communication Division, May 22, Seattle, WA.


2013

Korn, C., & Einwiller, S. (2013). Media coverage about organisations in critical situations – Analysing the impact on employees. Corporate Communications: An International Journal, 18(4), 451-468.

Einwiller, S., & Johar, G. (2013). Countering accusations with inoculation: The moderating role of consumer-company identification. Public Relations Review, 39(3), 198-206.

Einwiller, S., & Schnauber, A. (2013). Wie deutsche und US-amerikanische Großunternehmen über ihre unternehmerische Verantwortung berichten - Gemeinsamkeiten und Unterschiede (How German and US corporations report on their corporate responsibility - similarities and differences). In D. Ingenhoff (Ed.), Internationale PR-Forschung (pp. 53-85). Konstanz: UVK.

Einwiller, S. (2013). Corporate attributes and associations. In C. E. Carroll (Ed.), Handbook of communication and corporate reputation (pp. 293-305). Malden, MA: Wiley-Blackwell.

Ruppel, C., & Einwiller, S. (2013). Beware of attacks on consumer-company identification. Paper presented at the 2nd International CSR Communication Conference, September 18-20, Aarhus, Denmark.

Carroll, C. E., & Einwiller, S. (2013). Disclosure alignment and transparency signaling in CSR reports. Paper presented at the 2nd International CSR Communication Conference, September 18-20, Aarhus, Denmark.

Einwiller, S., & Schnauber, A. (2013). The influence of international reporting standards on CSR reporting. Paper presented at the 63rd Annual Conference of the International Communication Association (ICA), June 17-21, London, Great Britain.

Schultz, C., & Einwiller, S. (2013). The role of reputation to engender support for nonprofit organizations. Paper presented at the 63rd Annual Conference of the International Communication Association (ICA), June 17-21, London, Great Britain.


2012

Einwiller, S., & Boenigk, M. (2012). Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises. Journal of Marketing Communications, 18(5), 335-361.

Römmele, A., & Einwiller, S. (2012). Soziale Medien in der Bundestagswahl 2009 (Social media in the German federal election 2009). Zeitschrift für Parlamentsfragen, 43(1), 103-113.

Maier, M., Einwiller, S., & Theilmann, K. (2012). Interne Kommunikation aus der kommunikationswissenschaftlichen Perspektive (Internal communication from the perspective of communication sciences). In M. Maier, A. Retzbach, & F. Schneider (Eds.), Psychologie der internen Organisationskommunikation (pp. 117-133). Göttingen: Hogrefe.

Einwiller, S., & Landmeier, C. (2012). Interne Kommunikation: Digitale Strategien für Mitarbeiter und Führungskräfte (Internal communication: Digital strategies for employees and managers). In A. Zerfaß & T. Pleil (Eds.), Handbuch Online-PR. Strategische Kommunikation im Internet und Social Web (pp. 201-216). Konstanz: UVK.


2011

Einwiller, S., & Kuhn, M. (2011). Integrated reputation analysis at Daimler. In S. Helm, K. Liehr-Gobbers, & C. Storck (Eds.), Reputation management (pp. 189-200). Berlin and Heidelberg: Springer.

Einwiller, S., Bentele, G., & Landmeier, C. (2011). Corporate reputation and the news media in Germany. In C. Carroll (Ed.), Corporate reputation and the news media. Agenda-setting within business news coverage in developed, emerging, and frontier market (pp. 76-95). New York and London: Routledge.

Landmeier, C., & Einwiller, S. (2011). Media coverage about organizations in critical situations – Analyzing the impact on employees. Paper presented at the 2nd International Conference on Crisis Communication at the Beginning of the 21st Century, October 6-8, Aarhus, Denmark.

Einwiller, S. (2011). Review of the book PR-Beratung. Qualitative Analyse der Zusammenarbeit zwischen PR-Agenturen und Kunden, by R. Fuhrberg. Publizistik, 56, 233-234.


2010

Einwiller, S., Carroll, C. E., & Korn, K. (2010). Under what conditions do the news media influence corporate reputation? The roles of media dependency and need for orientation. Corporate Reputation Review, 12(4), 299-315.

Johar, G., Birk, M., & Einwiller, S. (2010). How to save your brand in the face of crisis. MIT Sloan Management Review, 51(4), 57-64.

Römmele, A., & Einwiller. S (2010). Citizen leaders and party laggards: Social media in the 2009 German Federal Election. Paper presented at the Annual Meeting of the American Political Science Association, September 1-5, Washington, DC.

Sommer, K., Einwiller, S., Ingenhoff, D., & Winistörfer, N. (2010). Wirtschaftsberichterstattung im Rundfunk der Schweiz. Eine inhaltsanalytische Untersuchung zu Unterschieden zwischen den Sprachregionen (Business news coverage in Swiss broadcasting. A content analysis on the differences between language regions). Studies in Communication Sciences, 10(2), 27-50.

Einwiller, S., & Römmele, A. (2010). The role of the company leader in communicating and accepting responsibility during a crisis. Paper presented at the EUPRERA Congress 2010, September 23-24, Jyväskylä, Finland.

Einwiller, S., & Römmele, A. (2010). Review of the book Personalisierung der Organisationskommunikation: Theoretische Zugänge, Empirie und Praxis, by M. Eisenegger & S. Wehmeier (Eds.). Publizistik, 55, 200-201.


2008

Einwiller, S., & Kamins, M. (2008). Rumor has it: The moderating effect of identification on rumor impact and the effectiveness of rumor refutation. Journal of Applied Social Psychology, 38(9), 2248 - 2260.

Johar, G., Birk, M., & Einwiller, S. (2008). Brand recovery communication in the face of crisis. HERMES, Columbia Business School, Winter 2008, 16-21.

Einwiller, S., & Ingenhoff, D. (2008). Corporate branding and issues management - Integrating two concepts to enhance corporate reputation. In M. Meckel & B. Schmid (Eds.), Kommunikationsmanagement im Wandel (pp. 249-269). Wiesbaden: Gabler.

Einwiller, S., Klöfer, F., & Nies, U. (2008). Mitarbeiterkommunikation (Employee communication). In M. Meckel & B. Schmid (Eds.), Unternehmenskommunikation. Kommunikationsmanagement aus Sicht der Unternehmensführung (pp. 217-256) (2nd Edn.). Wiesbaden: Gabler.

Einwiller, S., Liehr-Gobbers, K., Renner, M., & Wänke, M. (2008).The role of reputation to engender trust in the pharmaceutical industry. Paper presented at the 37th Conference of the European Marketing Academy (EMAC), May 27-30, Brighton, Great Britain.

Einwiller, S., Lehmann, D., Winistörfer, N., Ingenhoff, D., & Sommer, K. (2008). Wirtschaftsberichterstattung in den Fernseh- und Radionachrichten – Erfüllen die Nachrichtensendungen den Service Public? (Business news coverage in TV and radio news – Do news programs fulfill the public service?). Projekt-Abschlussbericht für das Bundesamt für Kommunikation (BAKOM).

Einwiller, S., Winistörfer, N., & Boenigk, M. (2008). Modell des integrierten Kommunikationsmanagement (A model of integrated communication management). Working paper 5-2008, Fachhochschule Nordwestschweiz.


2007

Einwiller, S. (2007). Corporate Branding. Das Management der Unternehmensmarke (Corporate branding. Management of the corporate brand). In A. Florack, M. Scarabis, & E. Primosch (Eds.), Psychologie der Markenführung (pp. 113-135). München: Vahlen.

Einwiller, S., & Kamins, M. A. (2007). The impact of identification on the effectiveness of refutation as a counter-rumor strategy. Paper presented at the Annual Conference of the Academy of Marketing Science (AMS), May 23-26, Coral Gables, FL.

Einwiller, S., & Johar, G. (2007). Preventing damage from accusations – The case of Walmart. Paper presented at the 36th Conference of the European Marketing Academy (EMAC), May 22-25, Reykjavik, Iceland.


2006

Einwiller, S., Fedorikhin, A., Johnson, A., & Kamins, M. (2006). Enough is enough! When identification no longer prevents negative corporate associations. Journal of the Academy of Marketing Science, 34(2), 185-194.

Westhues, M., & Einwiller, S. (2006). Corporate foundations – Their role for corporate social responsibility. Corporate Reputation Review, 9(2), 144-153.


2005

Einwiller, S., Herrmann, A., & Ingenhoff, D. (2005). Vertrauen durch Reputation – Grundmodell und empirische Befunde im E-Business (Trust through reputation – Basic model and empirical findings in e-business). Marketing Zeitschrift für Forschung und Praxis (Marketing ZFP), 1, 25-40.


2004

Westhues, M., & Einwiller, S. (2004). Corporate foundations and corporate reputation – How corporate foundations can contribute to corporate social responsibility communication. Paper presented at the 8th International Research Conference on Corporate Reputation, Identity, and Competitiveness, May 20-23, 2004, Fort Lauderdale, FL.


2003

Einwiller, S. (2003). Vertrauen durch Reputation im elektronischen Handel (Trust through reputation in electronic commerce). Wiesbaden: Gabler/Deutscher Universitäts-Verlag. ISBN 3-8244-7865-X.

Bohner, G., Einwiller, S., Erb, H.-P., & Siebler, F. (2003). When small means comfortable: Relations between product attributes in two-sided advertising. Journal of Consumer Psychology, 13(4), 454-463.

Einwiller, S. (2003). When reputation engenders trust: An investigation in business-to-consumer electronic commerce. Electronic Markets – The International Journal of Electronic Commerce and Business Media, 13(3), 196-209.

Einwiller, S. (2003). The significance of reputation and brand in creating trust between an online vendor and its customers. In O. Petrovic, M. Fallenböck, & Ch. Kittl (Eds.), Trust in the network economy (pp. 113-127). Berlin: Springer.

Einwiller, S., Ingenhoff, D., & Schmid, B. (2003). A model of trust and reputation in electronic commerce. Paper presented at the 32nd European Marketing Association Conference (EMAC), May 20-23, Glasgow.

Prykop, C., Einwiller, S., & Ingenhoff, D. (2003). Applying issues management to meet the challenges of corporate brand management – An empirical investigation in Europe. Paper presented at the Annual Conference of the Academy of Marketing Science, May 28-31, Wyndham Washington, DC.

Ingenhoff, D., Prykop, C., & Einwiller, S. (2003). Strategisches Issues Management: Interne Kommunikation und Koordination (Strategic issues management. Internal communication and coordination). Research Report, Center for Corporate Communication, Institute for Media and Communications Management, Universität St. Gallen.


2002

Einwiller, S., & Will, M. (2002). Towards an integrated approach to corporate branding - Findings from an empirical study. Corporate Communications: An International Journal, 7(2), 100-109. (received the Emerald Literati Club 2003 “Highly Recommended Award”)

Erb, H.-P., Bohner, G., Rank, S., & Einwiller, S. (2002). Processing minority and majority communications: The role of conflict with prior attitudes. Personality and Social Psychology Bulletin, 28(9), 1172-1182.


2001

Geissler, U., & Einwiller, S. (2001). A typology of entrepreneurial communicators: Findings from an empirical study in e-business. The International Journal on Media Management, 3(3), 154-160.

Tomczak, T., Kernstock, J., Will, M., Brockdorff, B., & Einwiller, S. (2001). Corporate Branding – Die zukunftsweisende Funktion zwischen Marketing, Unternehmenskommunikation und strategischem Management (Corporate branding – the pioneering function between marketing, corporate communication and strategic management). Thexis, 4, 2-4.

Einwiller, S. (2001). The significance of reputation and brand for creating trust in the different stages of a relationship between an online vendor and its customers. Paper presented at the 8th Research Symposium on Emerging Electronic Markets (RSEEM2001), September 16-18, Maastricht, NL.

Einwiller, S. (2001). Trust in mobile electronic commerce – Special aspects and possible actions. Paper presented at the 4th International Conference on Telekommunications and Information Markets (COTIM 2001), July 18-20, Karlsruhe, Germany.

Einwiller, S., & Will, M. (2001). The role of reputation to engender trust in electronic markets. Paper presented at the 5th International Conference on Corporate Reputation, Identity, and Competitiveness, May 17-19, Paris, France.

Einwiller, S. (2001). Review of the book Branding@the Digital Age, by H. M. Meyers, & R. Gerstmann. The International Journal on Media Management, 3(4), 237-238.    

Einwiller, S., & Will, M. (2001). Corporate Branding Study – Theoretical Concepts and Empirical Findings. Working Report 2001-01, Institute for Media and Communications Management, University of St. Gallen.


2000

Einwiller, S., Geissler, U., & Will, M. (2000). Engendering trust in Internet businesses using elements of corporate branding. In H. Michael Chung (Ed.), Proceedings of the 2000 Americas Conference on Information Systems (AMCIS 2000) (pp. 733-739). August 10-13, 2000, Long Beach, CA.

Geissler, U., & Einwiller, S. (2000). Branding cyberpreneurs - Challenges for communications management in the 21st Century. In T.J. Boyle, B. Hinrichs, & K. Klenke (Eds.), Proceedings of the 18th AoM / IAoM Annual Conference (pp. 39-46). Chesapeake, Virginia: Maximilian Press.

Porak, V., Geissler, U., & Einwiller, S. (2000). Corporate media – An approach for corporate community management. In H.R. Hansen, M. Bichler, H. Mahrer (Eds.), Proceedings of the 8th European Conference of Information Systems (ECIS 2000) (pp. 771-778).

Einwiller, S., Wolters, A.-L., & Will, M. (2000). Investor Relations im Börseneinführungsprozess an der New York Stock Exchange. Kommunikative Massnahmen ausländischer Emittenten in den Phasen des Listing. (Investor relations during an IPO at the New York Stock Exchange). Working Report 2000-06, Institute for Media and Communications Management, University of St. Gallen.

Einwiller, S. (2000). Methoden zur Bestimmung des Markenwerts (Approaches to determine brand value). Working Paper 2000-15, Institute for Media and Communications Management, University of St. Gallen.


1998

Darke, P., Chaiken, S., Bohner, G., Einwiller, S., Erb, H.-P., & Hazlewood, D. (1998). Accuracy motivation, consensus information, and the law of large numbers: Effects on attitude judgement in the absence of argumentation. Personality and Social Psychology Bulletin, 24(11), 1205-1215.

Bohner, G., Rank, S., Reinhard, M.-A., Einwiller, S., & Erb, H.-P. (1998). Motivational determinants of systematic processing: Expectancy moderates effects of desired confidence on processing effort. European Journal of Social Psychology, 28(2), 185-206.


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