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Presentations (Abstract based)


2017

Einwiller, S., & Kim, S. (2017). Curbing harmful online communication –A social responsibility of online platform operators. Presented at Bledcom, Juni 30 - July 1, Bled, Slovenia.

Weitzl, W., & Einwiller, S. (2017).  Reconsidering the Boomerang Effect: When good eWOM truly hurts and bad eWOM really sells. Presented at the 22nd International Conference on Corporate and Marketing Communications: Challenges of Marketing Communications in a Globalized World, May 4-5, Zaragoza, Spain.


2016

Ruppel, C., & Einwiller, S. (2016). Do identified and disidentified consumers feel differently compared to non-identified consumers, and hence act differently toward corporate misconduct? Presented at the Association for Consumer Research Conference 2016, Oct 27-30, Berlin, Germany.

Einwiller, S., & Weitzl, W. (2016). Effectiveness of responding to online complaints. Presented at the 21st International Conference on Corporate and Marketing Communication, April 7-8, London, UK

Einwiller, S., & Ngai, C. (2016). How Chinese and German companies communicate on Sina Weibo. Presented at the 21st International Conference on Corporate and Marketing Communication, April 7-8, London, UK.

Viererbl, B., Einwiller, S., & Himmelreich, S. (2016). "Stürmische Zeiten" – Eine Inhaltsanalyse der Medienberichterstattung über Shitstorms in deutschsprachigen Print- und Onlinemedien. Presented at 61. Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuk), March 30-April 1, Leipzig, Germany.

Einwiller, S., Ruppel, C., Laufer, D., & Garrett, T. (2016). Who Shall Speak in a Crisis? The Role of Spokesperson Nationality. Presented at the International Public Relations Research Conference, 4-8 March, Miami, Florida.

Einwiller, S., Lis, B., & Sen. S. (2016). Sensitivity of CSR-based identification in the event of negative publicity. Presented at the Winter Conference of the Society for Consumer Psychology (SCP), Feb. 26-27, St. Pete Beach, Florida.


2015

Einwiller, S., & Korn, C. (2015). The role of the media for internal corporate communication. Presented at Bledcom, July 3-4, Bled, Slovenia.

Einwiller, S., & Carroll, C. E. (2015). (In)transparency in CSR reporting? Presented at the 3rd CSRCom Conference, September 17-19, Ljubljana, Slovenia.


2014

Einwiller, S., & Laufer, D. (2014). Wining the crisis by winning observers over. Presented at the 9th International Conference Corporate Identity / Associations Research Group, September 5-7, 2014, Amsterdam, The Netherlands.

Einwiller, S., & Steilen, S. (2014). Complaints in social media – Intercultural differences in complaining and complaint management. Presented at Bledcom, July 4-5, Bled, Slovenia.

Himmelreich, S., & Einwiller, S. (2014). Criticizing companies on Facebook – A qualitative study on motives and situational factors for negative electronic word-of-mouth in online social networks. Presented at Bledcom, July 4-5, Bled, Slovenia.

Einwiller, S., & Ngai, C. (2014). A comparative study of Chinese and German automobile companies on Chinese social media. Presented at the 13th CCI Conference on Corporate Communication, June 3-6, Hongkong.

Himmelreich, S., & Einwiller, S. (2014). When the online firestorm goes mainstream – A content analysis of print and online news media. Presented at the 19th International Conference on Corporate and Marketing Communications (CMC), April 3-4, Milan, Italy.


2013

Steilen, S., & Einwiller, S. (2013). Beschwerdemanagement im Social Web. Ein Vergleich US-amerikanischer und deutscher Großunternehmen (Complaint management in social media. A comparative analysis of US and German corporations). Presented at the 20th Annual Conference of the Fachgruppe PR/Organisationskommunikation der DGPuK, October 31-November 2, Wolfsburg, Germany.

Lis, B., & Einwiller, S. (2013). When bad CSR happens to ‘good’ companies. The moderating role of identification. In S. Botti & A. Labroo (Eds.), NA - Advances in Consumer Research Volume 41 (07-A). Duluth, MN: Association for Consumer Research.

Roessing, T., & Einwiller, S. (2013). Wikipedia's portrayals of large corporations - An analysis of corporate reputation dimensions in the English and German version of Wikipedia. Presented at the 17th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, June 5-7, Barcelona, Spain.

Einwiller, S., & Steilen, S. (2013). How companies handle complaints in social media. Presented at the 12th CCI Conference on Corporate Communication, June 4-7, New York, NY.


2012

Crecelius. I., Einwiller, S., & Himmelreich, S. (2012). Complaint management in social media. How companies deal with critical comments on Facebook. Presented at the 4th European Communication Conference, October 24-27, Istanbul, Turkey.

Einwiller, S., & Schnauber, A. (2012). Comparing corporate responsibility reporting in the US and Germany – Is it converging? Presented at the 16th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, May 30-June 1, Milan, Italy.


2011

Einwiller, S., & Vogt, D. (2011). Berichterstattung über Nachhaltigkeit – Ein internationaler Vergleich zwischen deutschen und US-amerikanischen Unternehmen (Reporting on sustainability – A comparison of German and US corporations). Presented at the Jahrestagung der Fachgruppe PR/Organisationskommunikation der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft (DGPuK), November 3-5, Fribourg, Switzerland.

Ruppel, C., & Einwiller, S. (2011). Trust in financial investments: Who or what really counts. In R. Ahluwalia, T. L. Chartrand & R. K. Ratner (Eds.), NA - Advances in Consumer Research Volume 39 (pp. 899-900). Duluth, MN: Association for Consumer Research.

Einwiller, S., & Ruppel, C. (2011). Trust in financial investments. Presented at the 16th International Conference on Corporate and Marketing Communications (CMC), April 27-29, Athens, Greece.

Schultz, C., Einwiller, S., & Ciucci, R. (2011). Defining and measuring reputation in the non-profit sector. Presented at the 15th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, May 18-21, New Orleans, LA.

Einwiller, S., & Reichmann, A. (2011). To be social or ecological? Taking a differentiated look at the effects of corporate social responsibility. Presented at the 1st International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR): Mapping and Expanding the Scope of Corporate Marketing, February 15-16, Zurich, Switzerland.


2009

Einwiller, S., & Römmele, A. (2009). The CEO of hearts - Investigating the effects of CEO communication during a crisis. Presented 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, May 28-30, Amsterdam, The Netherlands.


2008

Einwiller, S., & Johar, G. (2008). Consumer resistance in case of negative publicity - Analyzing the effects of inoculation. Presented at the 1st International Conference on Consumption and Consumer Resistance, November 28, Paris, France.

Einwiller, S., Ingenhoff, D., Winistörfer, N, & Sommer, K. (2008). Business news coverage in Switzerland – Comparing the news programs in public and private TV and radio. Presented at the 2nd European Communication Conference of the European Communication Research and Education Association (ECREA), November 25-28, Barcelona, Spain.

Einwiller, S. (2008). Business news and corporate reputation – The role of media dependency. Presented at the 12th International Conference on Reputation, Brand, Identity & Competitiveness, May 29-June 1, Beijing, China.

Einwiller, S., & Boenigk, M. (2008). How medium-sized enterprises manage their communication. Findings from Switzerland. Presented at the 13th International Conference on Corporate and Marketing Communications (CMC), April 24-26, Olimia, Slowenia. (awarded as best working paper).

Einwiller, S., Ingenhoff, D., Sommer, K., & Wiegand, G. (2008). Wirtschaftsberichterstattung in den Schweizer TV- und Radio-Nachrichten – Eine vergleichende Analyse (Business news coverage in Swiss TV and radio news – A comparative analysis). Presented at the Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), April 30-May 3, Lugano, Schweiz.


2007

Einwiller, S., & Winistörfer, N. (2007). Communication management in small and medium-sized enterprises. Presented at the 11th International Conference on Reputation, Brand, Identity & Competitiveness, May 31-June 3, Oslo, Norway.

Liehr-Gobbers, K., Storck, C., Einwiller, S., & Renner, M. (2007). Measuring the interrelationship between reputation, trust and behavioral intentions in the pharmaceutical industry – A multi-stakeholder approach. Presented at the 11th International Conference on Reputation, Brand, Identity & Competitiveness, May 31-June 3, Oslo, Norway.

Boenigk, M., & Einwiller, S. (2007). Kommunikation in kleinen und mittleren Schweizer Unternehmungen: Leistungsfähigkeit und Entwicklungspotentiale (Communication in small and medium sized Swiss companies: Performance and development potential). Presented at the Jahrestagung der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM), March 30-31, St. Gallen, Switzerland.


2006 - 1995

Einwiller S., Wänke, M., Herrmann, A., & Samuchowiec, J. (2006). Attributional processes in the case of product failures – The role of the corporate brand as buffer. In C. Pechmann & L. Price (Eds.), NA - Advances in Consumer Research Volume 33 (pp. 270-271). Duluth, MN: Association for Consumer Research.

Einwiller S., Rossberg N., Ingenhoff D., & Prykop C. (2004). Der Wirkungszusammenhang zwischen Unternehmenswerten und Erfolg (The relationship between corporate values and success). Poster session presented at the 44. Kongress der Deutschen Gesellschaft für Psychologie (DGPS), Sept. 26-30, Göttingen.

Rossberg N., Einwiller S., Prykop C., & Ingenhoff D. (2004). Entwicklung und Validierung eines Instruments zur Messung von Unternehmenswerten (Development and validation of a measurement instrument for corporate values). Presented at the 44. Kongress der Deutschen Gesellschaft für Psychologie (DGPS), Sept. 26-30, Göttingen.

Einwiller, S., & Korn, K. (2004). Integrating media and stakeholder audits on corporate reputation. Presented at the 54th Annual Conference of the International Communication Association (ICA), May 27-31, New Orleans, LA.

Einwiller, S., Prykop, C., & Ingenhoff, D. (2003). Issues management and corporate branding: Combining two concepts to enhance corporate reputation. Presented at the 8th International Conference on Corporate and Marketing Communications (CMC), April 29-30, London. (awarded as best working paper)

Ingenhoff, D., & Einwiller, S. (2002). Meeting the challenges for integrated corporate communications: The role of internal knowledge. Presented at the 6th International Conference on Corporate Reputation, Identity, and Competitiveness, May 23-25, 2002, Boston, MA.

Ingenhoff, D., & Einwiller, S. (2002). The role of knowledge management for integrated corporate communications. Presented at the 7th International Conference on Corporate and Marketing Communications (CMC), April 29-30, 2002, Antwerp, Belgium.

Einwiller, S., & Will, M (2001). Corporate branding – Why an integrated approach. Presented at the 6th International Conference on Corporate and Marketing Communications (CMC), April 23-24, 2001, Belfast, UK.

Einwiller, S., Erb, H.-P., & Bohner, G. (1997). Schlussfolgerungsprozesse und die Wirkung zweiseitiger Persuasion (Inference processes and the effects of two-sided persuasion). Presented at the 6. Tagung der Fachgruppe Sozialpsychologie der Deutschen Gesellschaft für Psychologie, June 20-22, Konstanz.

Einwiller, S., Bohner, G., & Erb, H.-P. (1995). Stimmung und heuristische Verarbeitung: Gutgelaunte ignorieren das Gesetz der grossen Zahl (Mood and heuristic processing: People in good mood ignore the law of large numbers). In O. Güntürkün, R. Guski, C. Walter & A. Wohlschläger (Eds.), Experimentelle Psychologie - Beiträge zur 37. Tagung experimentell arbeitender Psychologen (TeaP) (p. 71). Regensburg: S. Roderer.

Wänke, M., & Einwiller, S. (1995). Presented item order in ranking tasks: What does it tell respondents? Presented at the 50th American Association of Public Opinion Research (AAPOR) Conference, May 18-21, Fort Lauderdale, FL.


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